Last month we talked about what to test with Ad Text, and mentioned one element you can test in your ads: the display URL. In that post we outlined a few different possible display URL approaches you could take (in this example we’re bidding on the term personalized gifts): Different Display URL – The display …
We all know that the Internet has become the lifeline of any business. The simplest definition of Business is – Any activity or transaction which involves the exchange of goods and services with an objective of earning an income by making a profit. If this very transaction is executed over the internet it is called …
Was one of your new year’s resolutions to make more money online with more visitor conversions? If so, then 2011 might be the year for you to expand your web presence to the foreign language internet. English is rapidly being overtaken as the lingua franca of the web, as foreign languages are seeing massive growths …
An infographic (information graphic) has been a very effective way to bait for links and social media votes for ages. Like anything else, it can be done right or wrong (I am sure you have seen dozens of poorly implemented infographics by now and maybe a few really good ones). How to create a good …
Pay Per Click (PPC) such as AdWords and Facebook are one of the many ways of promoting your website online to drive traffic to your site. At the end of the day it will result in making more profits due to promoting your business online. One of the main advantages of PPC campaigns is that …
Testing, testing, always be testing. Now that the holiday season has come and gone, guess what time it is? Testing time! Some of you even have some new budget to chip away at. What better use for that money than making your PPC campaigns convert better? First, Ads This one is “simple” or so it …
When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy. It seemed simple, right? …
This is kind of a different interview from the normal format your eyeballs are used to. When I designed the questions I had readers involved with the SEO industry in mind, so most of the interview will be focused on the search space and online marketing. For those who don’t know who Lisa Barone is, …
SEO in 2011 is becoming more and more important and has a wider connotation than just rankings now. If you have an online business, you can’t afford not to invest in a Search Engine Optimization campaign. Once you have developed and designed your website having an organic search engine presence and to reach out to …
I have always admired people’s ingenuity and creativity. A new tool barely has time to get its foot in the door before hundreds of mashups, info-graphics, and follow-on tools pop up. Remember when Twitter started catching on? Tons of amazing projects suddenly appeared including Twitter translators, Twitter calendars, Twitter viral projects (like, for example, HistoricalTweets). …
