Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these …
The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has …
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can …
Recent data compiled by comScore, a digital business analytics firm, shows continued strength for Google in the search engine field. The leader in search engines, Google remains the top choice among searches in the United States and is still the top search engine in the world. However, Google has not been able to establish that …
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be reckoned with. Are you interested in taking advantage of the endless opportunities that Squidoo offers? In this guide, we will teach how you to conceptualize your lens, name it, create it, …
What is a business owner to do when his or her online reputation is being called into question? For some, they choose to ignore the matter altogether, hoping it will quickly dissipate. Others, however, realize the need to react and deal with the matter, knowing that each day that goes by with negative information out …
Guest posting is far from new, but it went through a growth spurt after Panda and Penguin’s shockwaves began to shake up the SEO world. SEOs needed an better scale-able strategy that allowed them to gain backlinks on reputable sites. Since “content marketing” was the new buzz word, guest posting (aka guest blogging) seemed like …
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. …
Maybe “prefers” is an understatement: brands rank faster, rank easier and are more durable to updates Which probably leaves you thinking: “I don’t stand a chance.” But because you run a small site doesn’t mean that you deserve to be bullied by your branded competitors. I have helped my small business clients build strong online brands. …
Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has given rise to an interesting dilemma that many employers will eventually face: what happens when a content author leaves the company? The implications of this question are far-reaching when you consider …
