There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling out all the time, campaigns are being experimented with, and AdWords is running small business campaigns and letting you automate your campaigns. Amidst all the innovation and commotion they haven’t forgotten about ad text. We …
It does not matter if you are optimizing your website or doing AdWords pay-per-click. Keyword research should be the foundation of very online marketing strategy. Keyword research can indicate to you holes in your search engine optimization and paid search strategies. It can also help you find new keywords with high-potential and content for your …
Call tracking is nothing new, but it can often be overlooked with all the set up options available for an online marketing campaign. Call tracking is an absolute must in terms of quantifying PPC or other paid initiatives, but let’s forget the obvious for a minute and look at some of the other benefits call …
Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you’re not alone. There are many factors that go into running a successful paid search initiative, including mapping out the right account structure, performing extensive keyword research, building ad creative, crafting campaign landing pages, analyzing and optimizing …
One thing I love about search is the ability to collect data and turn that data into sales. However, when you have a new site, you don’t have any on site data to analyze. When we don’t have existing data to analyze we need to create data and we can do this quickly with a …
When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been fighting it outwardly since 2006. So why after 5 years are they seemingly advocating it? Simple, they aren’t. This is one of those instances where Google seems to go against …
When you look at your website analytics and see that your bounce rate is increasing day by day and also your number of new visitors reducing, what do you do, in the beginning you probably just think of it as a bad patch or a general trend, which will recover in due course, but when …
Online sales start to kick up on black Friday, the day after thanksgiving. This is typically when online sales start to increase and online retailers being pushing their holiday promotions. Many online retailers use PPC as a way to generate sales. When done correctly, paid search can not only drive up holiday sales, but can …
When setting up an e-comce site there are many features to think off to have on your site, below are few must have features to relay ensure that your site is fully equipped for online sales. Search Box: Having a search box positioned well, will allow your visitors to quickly search for the product that …
If you’re running a PPC campaign but you’re not continually tinkering with the performance of your landing pages–also known as conversion rate optimization (CRO)–then you’re probably missing some major opportunities. Many online business owners and paid search marketers balk at CRO because they feel it’s: Too expensive Too labor-intensive Too confusing The truth is, conducting …
