We have had a new series on SEJ called Client Horror Stories. The goal of this series is to help those new to the industry avoid making mistakes and dealing with some of the same issues our writers have. In some cases it is important to fire a client. I know the idea of that …
If there’s one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye. Given what I just explained, it pains me to see companies spend …
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016. Needless to say, online ads are continuing to …
A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger who had recently reached out to him via Twitter. Guest blogging is a great way to engage with new audiences, establish yourself as a thought leader, and hopefully acquire a …
I was talking with my business partner, Diane Kinney, today about all the people in this industry that have told me that business has come to a screeching halt recently and others telling me they are merging businesses with friends. Diane pointed out that with all the “how to” blog posts many people think that …
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because whether you pay for clicks through advertising or attract customers through your wider marketing …
Most people familiar with guest blogging understand its importance as a tactic within a holistic link-building strategy for SEO. Yet few do as much guest blogging as they’d like. There are many reasons for this, but none more important than the fact that “content is king,” and most link seekers know less about what “quality …
Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social media strategy, an email newsletter and a sound SEO strategy. Yeah, while those are fundamental, if you truly want to compete you need to go beyond the basics and get on the cutting …
2011 was a year of shifts for Google, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the priority, not the post. Duplicated content was removed, sites …
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear. While it’s never a bad thing to grow …
