Internet trading takes place on the World Wide Web, a metaphysical place without borders, so why would you limit your business strategy to domestic customers alone? By putting your business online you are exponentially increasing your potential clientele – so doesn’t it make sense to specifically target these inherently different markets? Perhaps you’ve had your …
The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you are, to putting quality of calls above quantity, here’s what your customer services team can learn from SEO… Analytics A good SEO campaign is informed by feedback from your web …
Around half of the online marketing clients that I work with at GPMD are ecommerce, so we spend a lot of time thinking of new ways that they can generate more traffic / sales. I believe that the following five areas represent significant opportunities for online retailers as, in the vast majority of industries, there …
I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is running AdWords, it’s a source of profitable business. But it’s really complicated and there are a lot of ways to get it wrong. AdWords can cost your business a lot …
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain’s bold 9-9-9 tax …
This post is written by Caitlin Krumdieck, the Head of Sales at Distilled. Here she shows you how to avoid accepting work from a horror clients by taking you through Distilled’s pre-sale process. I started working in sales at Distilled when our founder, Will Critchlow, was still doing 99% of the sales and almost all …
We have had a new series on SEJ called Client Horror Stories. The goal of this series is to help those new to the industry avoid making mistakes and dealing with some of the same issues our writers have. In some cases it is important to fire a client. I know the idea of that …
If there’s one thing true about SEM, it moves at light speed. There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye. Given what I just explained, it pains me to see companies spend …
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016. Needless to say, online ads are continuing to …
A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger who had recently reached out to him via Twitter. Guest blogging is a great way to engage with new audiences, establish yourself as a thought leader, and hopefully acquire a …
