The Web changes quickly. Only a couple of years ago, most people googled a restaurant at home before going out for dinner, while now you can just stop in the middle of the city, log in to Foursquare, find a place nearby, and perhaps even get a discount on your meal for checking in. Three …
Earlier in the week I was struggling for inspiration as to what I could write for Search Engine Journal so posted an update to my Facebook account asking for requests. As I have so few friends (and even fewer who care about SEO) not much came back but the one that stood out asked for …
The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t know what to write. They are constantly struggling to come up with topics for their blog which means content isn’t getting produced on a regular basis. As a result, the …
I interviewed veteran Internet Marketer Lee Odden for his new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee and I discussed how his book is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, …
Anyone who has done some SEO for more than sixty days knows that this type of marketing is a long term play. Unless your organization or your client has a good understanding of what it takes to rank in the SERPs, one of the biggest complaints you will get from them is “why is this …
Google wants to always be featuring the freshest and relevant product information; and does so with their “freshness algorithm’ – originally released last fall as part of their effort to provide more relevant, real-time results for search queries. In this article you’ll learn of special opportunity and urgency for updating your product page videos so …
If you’ve been playing the SEO game for a year or more, odds are you’ve got the basics down by now. By “basics,” I mean stuff like: Keyword research – You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven …
After nearly 20 years of working as a contractor, advisor, consultant and business owner I have learned is that clients and customers are not all created equal. As we struggle to expand our business we sometimes latch on to every client we can find and then hold on so tightly that we forget that one …
Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path. According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011. …
I believe that in today’s inbound marketing world, delivering quality blog content to your target market needs to be a top priority. Connecting with your target market through content will lead to more website traffic, a larger social following, in bound links to your site, long tail keyword traffic, and in the long run – …
