Since the recent Google updates, content marketing has become an incredibly important part of most companies’ online marketing campaigns. In fact, it was probably a hugely important part beforehand, too, but it definitely is now more than ever. The content you’re putting out there on behalf of your company (or your clients) needs to be …
Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic. It’s long been known that backlinks from respected sites within a niche can translate to greater credibility—and higher conversions—for the linked-to website. However, link building alone won’t necessarily help you achieve …
With smartphone usage growing by leaps and bounds each year, payment providers are grappling to win control of the mobile payments market. Since total mobile purchases are expected to exceed $600 billion in 2013, it’s not an insignificant contest. Who are the current leaders? Who is best positioned to gain market dominance? Mobile payment platforms …
Officially moved out of beta on June 7, 2012, the Google Trusted Stores program makes it easier for online shoppers to purchase from trusted e-commerce stores. Google assigns a score to participating sellers after monitoring their customer service statistics and shipping information. Merchants with a high service score can then use the Google Trusted Stores badge …
Traditional “outbound” marketing techniques, such as advertising and telemarketing, involve reaching out to potential customers and grabbing their attention. Inbound marketing involves creating quality content that will bring your customers to you. This can be challenging enough in your own native language. When dealing with multiple languages online, there are even more things to consider. …
Do your blog posts speak the language that your audience speaks? What about your landing pages or top-tier pages? Are you using words and phrases that they can relate to? Or are your posts and pages full of jargon and buzzwords like “value added” and “incentivize?” If you’re not using the language that your audience …
Did you remember to get your mother a Mother’s Day card a couple of weeks ago? It’s so nice that the marketing world loves moms so much that it created a day just for them! I mean, we need a day devoted to loving and appreciating our mothers, right? What about our romantic partners? We might not …
Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them. First, Create a Team Your business will need at …
You’re a marketer, not an artist, but you still have good reason to create content that is not just helpful and well-written, but meaningful and memorable. That’s because content that sticks in the mind tends to get referenced over and over, and getting referenced equates to links, traffic, and authority, all things that you, as …
I’ve long been a believer in the value of account audits. An audit conducted at the right time and done in the right way can uncover opportunities within an account that may otherwise go unnoticed. Sometimes prioritizing the opportunity within an account can seem overwhelming, so one or more times a year I like to …
