Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose.  Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1:  Product The end-result.  In the Internet world, we’ll call [...]

Hello everyone my name is Yvonne Bell and I am the new Search and Social Media blogger for SEJ. I wanted to take up a few lines introducing myself – as you will be seeing a lot of me around here :) I am pretty new to the world of search marketing, but not so [...]

Two weeks ago I attended the open evening and formal launch of a unique course in Search and Social Media Marketing.  What makes it unique is that it was launched by an academic institution, the University of Salford in Manchester, with support and backing from SEMPO, the industry body for the search industry. What really [...]

Some of the best tips, tricks, strategies, and tactics on the Web come from experts giving away great information in interviews. It is far more likely that an Internet marketing expert is going to give up some of their coveted information in an interview rather than a written blog post. If you’ve ever been to [...]