Search Engine Journal» Search Marketing

Why Yellow Pages Will Be Dead in Five Years

Nick Stamoulis — Mon, 13 Feb 2012 17:00:07 +0000

Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional local visitors and YP.com is [...]

Follow SEJ on Twitter @sejournal

Put Your Business in its Place or Your Marketing Campaign Will

Stoney G deGeyter — Wed, 08 Feb 2012 14:00:08 +0000

Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your [...]

Follow SEJ on Twitter @sejournal

What Marketers Can Learn from Procter and Gamble and Old Spice SEM

Thomas Ballantyne III — Thu, 02 Feb 2012 19:00:19 +0000

Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with [...]

Follow SEJ on Twitter @sejournal

7 Reasons Why Blogging Is Still Important in 2012

Neil Patel — Wed, 25 Jan 2012 19:00:23 +0000

Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging. But publishing content on a [...]

Follow SEJ on Twitter @sejournal

CRM Software to Improve Online Marketing

Daniel Bianchini — Wed, 25 Jan 2012 14:00:41 +0000

Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like Workbooks [...]

Follow SEJ on Twitter @sejournal

5 Essential Digital Marketing Focuses for 2012

Geoff Jackson — Fri, 20 Jan 2012 19:00:18 +0000

Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up [...]

Follow SEJ on Twitter @sejournal

Five Common Guest Posting Mistakes & How to Avoid Them

Tom Demers — Thu, 19 Jan 2012 19:28:30 +0000

Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about [...]

Follow SEJ on Twitter @sejournal

6 Tips for Being A Good Blogger in 2012

Melissa Fach — Thu, 19 Jan 2012 17:00:35 +0000

Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read. Some stuff [...]

Follow SEJ on Twitter @sejournal

Doctors, Please Claim Your Google Places Listing!

Jeff Brooks — Tue, 17 Jan 2012 17:00:13 +0000

Hey doctors (that includes you dentists too) do you know where your patients’ first impressions are being made? It is not your telephone. It is not your waiting room. Often it isn’t even your website’s homepage. It is time for you to realize that most of the time your patients’ first impressions are made on [...]

Follow SEJ on Twitter @sejournal

Collection of 2012 Tip-Related Articles for SEO, Social & Internet Marketing

Melissa Fach — Fri, 30 Dec 2011 17:00:24 +0000

Here is a small collection of articles giving suggestions on SEO, content marketing, social media and Internet marketing for 2012. I know we are all hoping for a successful 2012; perhaps some of the information in these articles can help you plan for the upcoming year. SEO Search & Mobile Marketing Trends: SEO Apocalypse 2012 [...]

Follow SEJ on Twitter @sejournal