In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
A few weeks ago I sat down with long time SEJ community member and SEO expert Alan Bleiwess. This is the start of an ongoing monthly video series that I’ll be producing for SEJ. Here are some of the highlights from our chat: How to Leverage Another Community to Build Your Personal Brand Why …
For maximum reader value in minimum time, can we assume that you’re aware of what a massive opportunity the online China market represents? Good. Let’s also dispense with the assumption that because Chinese-made sandals at your local Walmart cost $3.99, your Chinese digital marketing program shouldn’t factor more than ten times that amount. China’s online ad market …
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I’m going to explain how to expand your search campaigns by moving up the purchase funnel using our company’s AdWords account as the …
I love conference time. It’s a great way to get together with industry friends, acquaintances, and meet many new people. SMX West 2013 was not without some great information, however. Google continues to make changes to their algorithm. In fact, a big Panda update should have already hit. There are also plans to integrate Panda …
Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these …
The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has …
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way to engage customers and spread brand awareness. Creating content that is both relevant and valuable to its target audience is at the very heart of effective content marketing. This can …
Recent data compiled by comScore, a digital business analytics firm, shows continued strength for Google in the search engine field. The leader in search engines, Google remains the top choice among searches in the United States and is still the top search engine in the world. However, Google has not been able to establish that …
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be reckoned with. Are you interested in taking advantage of the endless opportunities that Squidoo offers? In this guide, we will teach how you to conceptualize your lens, name it, create it, …
