This week in search we talk about everything to deal Blogging Outreach and what you should be doing when contacting bloggers. We try and cover everything in the blogging niche, outreach and how to deal with some of the Post Penguin 2.0 topics that have been submitted over the past week! We also go over …
It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get as close as possible without boring you to tears. Content marketing is the strategy for stomping your competition online this year, and we’re going to do everything we can to …
When a company first begins to grow, it makes sense to hire an outside agency. You need help, quickly, and you don’t have time to build your own team. You need a machine that is ready and set to hit the ground running, so turning to that third party agency makes sense (if only for …
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we …
This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up to date. If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know. Our goal with these videos is to help our …
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content creators what their thoughts were on how social media is changing search marketing. Highlights: How Social will impact the way people search: Andrea Vahl, Social Media Examiner Why Social Media is …
A few weeks ago I sat down with long time SEJ community member and SEO expert Alan Bleiwess. This is the start of an ongoing monthly video series that I’ll be producing for SEJ. Here are some of the highlights from our chat: How to Leverage Another Community to Build Your Personal Brand Why …
For maximum reader value in minimum time, can we assume that you’re aware of what a massive opportunity the online China market represents? Good. Let’s also dispense with the assumption that because Chinese-made sandals at your local Walmart cost $3.99, your Chinese digital marketing program shouldn’t factor more than ten times that amount. China’s online ad market …
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I’m going to explain how to expand your search campaigns by moving up the purchase funnel using our company’s AdWords account as the …
I love conference time. It’s a great way to get together with industry friends, acquaintances, and meet many new people. SMX West 2013 was not without some great information, however. Google continues to make changes to their algorithm. In fact, a big Panda update should have already hit. There are also plans to integrate Panda …
