Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit.
P Number 1: Product
The end-result. In the Internet world, we’ll call this the user’s interaction with the website being promoted. I want to look at it this way for sake of including all types of websites, not just ecommerce sites.
This is where conversion fits into the marketing mix. There’s no sense in wasting link building efforts or on page optimization work if the end result of this leads the user to a...
Two weeks ago I attended the open evening and formal launch of a unique course in Search and Social Media Marketing. What makes it unique is that it was launched by an academic institution, the University of Salford in Manchester, with support and backing from SEMPO, the industry body for the search industry.
What really pleases me about this is that it is a course that is very much led by the...
Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website.
AdWords Campaign Experiments (ACE)
This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and placements. Basically you run your existing campaign alongside an experimental campaign.
You choose what percentage...
If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to read reviews. Let’s find out why. Over the past year, Google AdWords has introduced a number of ad extensions that enable advertisers to provide additional information about their businesses and products.
For example, product extensions, location extensions, ad sitelinks, and phone extensions are all...
image courtesy of http://trendslator.wordpress.com If you've been reading my posts on here, you know that I'm very into the future of internet marketing and search, and predicting how things are going to come out. In an article I posted a little while ago about the F8 event, I made a small note in my ending about what this means from an SEO perspective. We have these new means of identifying...
Experian Hitwise just released its May 2010 Search Market Share report. And nothing much is new from the report. Google still leads the major search engine and is even the only one which gained market share in May 2010.
According to the report, Google's search market share in May 2010 was $72.12 of all U.S. searches. This is a 1% increase from the previous month's tally.
Yahoo and Bing on the other managed to grab...
Note from Ann: SMX Advanced 2010 London was quite some time ago but I found this article an awesome report - especially useful for those who couldn't make it to the event. Enjoy!Since 2007 London has already hosted three SMX conferences of general level, and perhaps, organizers thought the audience had at last got ready for more serious event – Search Marketing Expo Advanced conference, and we want to bring a report about this event...
Ladies and gentlemen, can I have your attention please?! Will the real Slim Shady please stand up? Oh... wait. Wrong audience. Sorry. The Search & Social awards results are now in! If you were entered in any of these categories, check to see if you made it into the top 3. We had A LOT of close calls with the results but I think many of you will be pleased :) So take a looksie....
If any of you were looking at Google Adwords the past few days, you may have noticed a few interesting things. Google has decided to add some new features into the mix. Because relationships with advertising agencies are changing, they find it only fair that they shift and change with it. in regards to the GAP Program: The GAP (Google Adwords professional) program will now be replaced with a Google Adwords certification program- with...
The voting for the 2010 Search & Social Awards is now open!
Search & Social is holding this contest to introduce the search marketing & social media community to multiple blogs in various different genres and online marketing disciplines. The final tally will be taken on May 1st and then winners will be announced on May 3rd, during an awards ceremony at the Search & Social Spring Summit...
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