This Tuesday, 1/27/2009 at noon PST, I’m giving a free 1-hour online webinar for SEMpdx, Portland’s SEM community. But anyone can attend, and sign up is easy : Sign Up Here The formal event description is: “The 5 Steps to PPC Optimization is based on my 5 step process for optimizing anything. I created that …
Vertical search seems to have been put on the back burner for many search marketers. With new buzz words like “Social Media” and “Local/Mobile Targeting”, who could blame them? But let’s not be so quick to forget about tried and true relevancy for shinny new promises. While vertical search may not be for every brand …
I am here at the first session of the day, yes i am up on time after the Google Dance! We have Rebecca Lieb, Contributing Editor, ClickZ moderating this morning. The first speaker this morning is Amanda Watlington, Owner, Searching for Profit Amanda starts it off by saying that blogs are now not only used …
We are sitting in on the Everything But Google: Alternative Search Marketing Options panel. Andrew Goodman is moderating the panel this afternoon. First Up Sage Lewis, Search Engine Watch Expert & President of Sagerocks.com. Sage talks about how there is more media to buy now than ever before, but there is not more money to …
I am here at the Pay Per Conversion panel at Search Engine Strategies. Bret Crosby at Google is discussing the conversion process and the many mistakes web site owners make. From a marketing perspective we want to provide the products and/or services which our customers want. The search engine are no different, they want to …
One of the first panels here at SES San Jose is the Search Industry Update. This panel tends to dive into the over all health of the industry and specifically where the major search engines are today. Not one of the funnest sessions of the week as it tends to be a bit dry unless …
The long tail session is hitting all of the blended areas of serach, which is in itself Long Tail. Aaron Shear is speaking now about Shopping Search and hitting the longtail search terms in a shopping search engine campaign. Aaron feels that the main “head” search terms, or the money terms, result in a lot …
Hey everyone, I am here at Search Engine Strategies San Jose, sitting here in the universal and blended search panel. Mr Tawadros talks about how universal search is only a year and a half old and is still a baby. Johanna Wright is the first one to speak on the panel and she will be …
Long tail search goes far beyond normal organic SEO and deep into local search. Mary Bowling is speaking at SES San Jose about the long tail of local search. All relevant search to brick and mortar businesses is local search. 30% to 40% of searches have local intent and search engines have to identify this …
