Soldiers have always kept journals. Some of the most provocative writing from the World Wars was found in the dairies and notebooks of soldiers serving on the front line. The beginning of the 20th Century saw a remarkable change in how the experience of warfare was shared. During the first world war there were many …
Tools are essential in search engine marketing. They save us time, teach us about our market, help us grow our campaigns and make our job easier. Sometimes, they make the difference between a good search engine marketer and a great one. Here are 3 absolutely free tools that are rarely talked about but can deliver …
The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant – well above …
Black hat: Google needs to act on this scheme fast
I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I’ve been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. …
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been sometimes more exciting than I’d like, it’s been a great ride and pretty successful. I’m celebrating a year of independence today on Independence Day! So I thought I’d share with …
In a quiet announcement made last month, Google indicated that some changes would be made to their geo targeting. The most noteworthy of the changes is the loss of the custom shape or polygon targeting. For those not familiar with the custom targeting option, it allows advertisers to draw a shape around any geographic area …
Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a …
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO …
