Quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following …
Google AdWords does offer some benefits for trademark owners in some regions, but also examine some work around’s if you are facing these road blocks
Soldiers have always kept journals. Some of the most provocative writing from the World Wars was found in the dairies and notebooks of soldiers serving on the front line. The beginning of the 20th Century saw a remarkable change in how the experience of warfare was shared. During the first world war there were many …
Tools are essential in search engine marketing. They save us time, teach us about our market, help us grow our campaigns and make our job easier. Sometimes, they make the difference between a good search engine marketer and a great one. Here are 3 absolutely free tools that are rarely talked about but can deliver …
The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant – well above …
Black hat: Google needs to act on this scheme fast
I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I’ve been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. …
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been sometimes more exciting than I’d like, it’s been a great ride and pretty successful. I’m celebrating a year of independence today on Independence Day! So I thought I’d share with …
In a quiet announcement made last month, Google indicated that some changes would be made to their geo targeting. The most noteworthy of the changes is the loss of the custom shape or polygon targeting. For those not familiar with the custom targeting option, it allows advertisers to draw a shape around any geographic area …
