Small businesses often have a number of different campaigns they are working on in order to drum up business. One such campaign is the pay-per-click campaign that companies deploy in order to boost their return on investment (ROI). Done correctly, it can be a big boost to your company’s ability to bring in some good …
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The language arts class filled with 13 year olds wanted to know how they could actually use writing in a real-world job and career. You know, the classic, “how am I …
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business owner, some of the first things you should do with your PPC efforts is review why you are doing them, what is and is not working, how you can fix …
Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not yet heard about the new feature, it basically allows you to select any given keyword within your AdWords account, and then gain insight into how you’re performing for that keyword …
Chrome Google Chrome has only been around since 2008, but the company has pumped out 18 releases of the software in those five short years, with two more in working development. While users of older Chrome versions have a relatively robust CTR as seen in the graph below, users of the most recent versions are …
Are you an online marketing expert and thinking about launching an AdWords account? Currently using AdWords but find that it just takes up too much of your time throughout the day? Any experienced AdWords user will know that when setting up and optimising an account, there are fast ways to do things, slow ways to …
A study by Google shows that search advertising combined with SEO can result in an incremental lift in search ad clicks. The key to a successful search advertising campaign is often outside of the campaign itself. Your entire Web presence plays a role. Optimizing other areas of your online presence can significantly contribute to your …
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across really aren’t sure how good their AdWords account is. That’s certainly to be expected because, in general, the people expected to evaluate the performance aren’t really experienced in PPC enough …
“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso I’ve written before about the issue of maximizing paid search and where to turn to next. Many advertisers understand that display advertising is an option. But the real hurdle to expanding beyond the paid …
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the …
