When speaking to business owners who are new to search advertising, a common concern is that their marketing budget is simply not big enough to compete with some of their competitors who are investing huge amounts of money into their marketing efforts. If this sounds like you, then I have some good news for you! …
Pay-per-click or PPC is one of those tried-and-tested marketing strategies that can get fast results. However, two-thirds of international businesses are failing to take advantage of it, according to the World Federation of Advertisers. Is yours one of them? Global marketing offers great opportunities to companies and entrepreneurs. The competition for keywords is lower, with …
As part of my coverage of SMX East, I’m digging deeper with one of the killer sessions being offered this year in New York City. After reviewing the agenda, I decided to focus on an advertising opportunity that I believe is extremely underutilized in the industry. My post today is about AdWords for Video, which …
I’ve spent years evaluating paid search accounts and I always come across the same few common mistakes. I decided to dedicate this article to those top mistakes. Hopefully, you aren’t making these mistakes, and if you are, you now know how to fix them. 1. Where is your product? You’re sending people to your homepage …
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a …
The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth highlighting is that conversion rates are generally nowhere near as high as those that can be seen on Google’s search network, but does …
You spend thousands of dollars on your site every month. You work day and night to market it properly, but there are a few things about paid search that can still be perfected. The money that you are spending on paid search needs to be used “efficiently.” Why? Paid search often requires the most amount …
If your business is running a search engine advertising (pay-per-click) campaign, chances are you’re familiar with the phrase “quality score.” However, you may be wondering what quality score is and why it matters to your campaign. Quality score is a critical factor that affects the performance of your search advertising, so here are a few …
Are you a business owner or marketing professional looking to get your hands dirty with Google AdWords? If you’ve done your research into PPC (Pay-Per-Click) marketing, then you’ve no doubt heard the countless success stories that people have shared about the channel, but you’ve probably heard just as many horror stories! The depth of reporting …
New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords. It is geared towards smaller businesses, but many of the principles will be the same across the board. Follow each step chronologically, and click through to further readings by some …
