AgileBid is flexible, smart and innovative – the first service of its kind generally available for small businesses (SMBs) at a fraction of the cost. AgileBid is a pay-per-click (PPC) bid management solution designed to automate PPC campaign management for small and medium sized businesses. A platform-service by Ideagility, AgileBid attempts to optimize the paid …
Nearly every eCommerce store competes with Amazon on some level. Regardless of store size, if you’re selling well-established brands, there is a very strong chance that your customers have Amazon as an alternative option. With the rollout of Amazon Prime, we’re now forced to compete on both price and logistics. Granted, your store may have …
As an eCommerce retailer headed into the 2012 holiday season be prepared for some added work in the paid search department as competition for market share heats up. It’s easy to overlook Bing when most of your time is spent managing Google. Here are 5 quick action items for eCommerce retailers to optimize Bing paid search accounts for the …
The Yahoo! Bing Network, a combined search advertising marketplace made up of Yahoo!, Bing, and partner sites (Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network), announced on Wednesday its expansion to seven new markets in Europe and six in Latin America. The network now reaches a total …
Baidu is the most popular search engine in China, with over 400 million users. When Western marketers think of entering the Chinese market, Baidu is often the first marketing channel they consider, especially for paid search marketing. I’ve had the opportunity of working with many Western companies that are experienced with Google AdWords, but new …
When speaking to business owners who are new to search advertising, a common concern is that their marketing budget is simply not big enough to compete with some of their competitors who are investing huge amounts of money into their marketing efforts. If this sounds like you, then I have some good news for you! …
Pay-per-click or PPC is one of those tried-and-tested marketing strategies that can get fast results. However, two-thirds of international businesses are failing to take advantage of it, according to the World Federation of Advertisers. Is yours one of them? Global marketing offers great opportunities to companies and entrepreneurs. The competition for keywords is lower, with …
As part of my coverage of SMX East, I’m digging deeper with one of the killer sessions being offered this year in New York City. After reviewing the agenda, I decided to focus on an advertising opportunity that I believe is extremely underutilized in the industry. My post today is about AdWords for Video, which …
I’ve spent years evaluating paid search accounts and I always come across the same few common mistakes. I decided to dedicate this article to those top mistakes. Hopefully, you aren’t making these mistakes, and if you are, you now know how to fix them. 1. Where is your product? You’re sending people to your homepage …
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a …
