I have a feeling that many of you share this frustration with me. Over the last few years I have been running adwords campaigns for my clients, and most of the time I do a great job delivering results. But, every now and then I run into a situation like this. Worst part, I know …
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic. When a previous SEO’s efforts have run amok because of shady tactics, PPC can keep a business running while Penguin and Panda recovery efforts are advanced. Nonetheless, the two strategies …
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only some serious headway as it relates to smarter marketing and advanced tracking capabilities, but the fact that going without a mobile optimized website simply is not an option anymore. What …
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes, dubbed Enhanced Campaigns, will become available to customers by the end of the month and roll out automatically to all advertisers by mid-year. In this article, I’ll walk through the …
Through the holiday season, I began using Remarketing Lists for Search Ads (RLSA, formerly known as RFSA or Remarketing For Search Ads), and now it’s a regular part of my SEM repertoire. The tests I ran were on Holiday/Christmas products for an e-commerce stationery site. This selection of products is not the most ideal for …
In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from AdWords, but difficult to evaluate margin and ROI on third-party sources such as Bing, Facebook Ads, email marketing campaigns, and more. Several weeks ago, Google released a new feature in …
Let’s begin here with a question: “What happens when you do a quick search for yours or your client’s brand and/or website URL?” Hopefully, you’re coming up near the top in the organic SERPs, but you might also notice a fair number of paid ads appearing as well. Such a result leads to further questions …
There is a classic scene in the movie Roxanne in which Steve Martin takes a bet that he can come up with 20 better ways to insult himself than just saying “Big nose.” While trying to work on copy for ads, it struck me that PPC optimization, or optimizing ad copy, is a lot like …
I will say it until I am blue in the face – “Integrated marketing works best.” The market is crowded and consumers are distracted. Amazingly, I can’t tell you how many companies we meet that spend five or six figures monthly on one individual marketing stream, rather than diversifying their spend. As CEO of 5WPR, …
AgileBid is flexible, smart and innovative – the first service of its kind generally available for small businesses (SMBs) at a fraction of the cost. AgileBid is a pay-per-click (PPC) bid management solution designed to automate PPC campaign management for small and medium sized businesses. A platform-service by Ideagility, AgileBid attempts to optimize the paid …
