Finally after acquiring Double Click for a whooping $3.1 billion, Google will now try to regain what they’ve invested in the company. The Official Google Blog has just announced the launch of the Double Click Ad Exchange – a real-time marketplace to buy and sell display advertising. Tweet Buffer
Google not too long ago added another sort of broad match called “session-based”. This is the AdWords side of personalized search results. What happens is: searchers continue to see ads based on earlier search queries. Problem: Irrelevant Searches Within the Same Session Some AdWords advertisers report fairly irrelevant ads showing up after a searcher has changed …
Google has just announced via a post on the Inside AdSense Blog that multiple Google-certified ad networks will soon be competing with AdWords advertisers to appear on AdSense sites. This means that non-AdWords publishers will soon be able to bid on Google ad auction. Tweet Buffer
Just a short update posted by the Inside AdWords regarding its new professional looking templates which were just added to AdWords’ Display Ad Builder. If you’re a Google AdWords advertiser, you might want to check out these new display ad templates. In case you already forgot, Display Ad Builder was introduced last year, and since …
Have you noticed anything new with the way Google is displaying its paid search ads on its SERPs lately? According to the Periscopix blog, Google may be testing a new layout of its SERPs with the paid search which is used to be located at the far right end of the SERPs now closer to …
There are many essential ways to improve your AdWords account’s performance, but one of my favorites is ad testing. When I review people’s existing AdWords accounts, one of the most common bad habits I see is running just one ad per Ad Group. This is a missed opportunity. You’re losing revenue and ROI by not …
Google’s Marissa Mayer said the Yahoo-Microsoft search deal will not be good to industry competition. Specifically, she says that it will hamper innovation. But the Yahoo-Microsoft camp claimed that the recently announced search and advertising deal said other otherwise – that the deal will accelerate innovation, aside from generating efficiencies and create a stronger business …
As expected, the Yahoo-Microsoft search and online advertising deal is now official. In simple terms, the deal is all about Microsoft powering Yahoo search while Yahoo serving as the exclusive worldwide relationship sales force for both companies’ premium search advertisers. In other words, or in a simpler than the simple terms – Microsoft is actually using …
A few hours after the first news coverage on the upcoming announcement about the Yahoo-Microsoft search deal, it started to generate substantial buzz on Twitter. If you search “Microsoft Yahoo” on Twitter Search, you’ll get tremendous number of Tweets, with updates coming in every second. While most of the Tweets are just providing links to …
It looks like Microsoft and Yahoo have finally agreed to a search and advertising deal. AllThingsD is reporting that an announcement will be made between now and tomorrow. Wall Street Journal is also running a similar story as well as Advertising Age. Tweet Buffer
