As a product manager at Bing Ads, I spend much of my time better understanding customers’ needs by collecting feedback from the PPC community, studying industry trends, and diagnosing campaign performance. Across these mediums, I found a set of distinguishing characters among campaigns which dominate their vertical in impressions and clicks. I would like to …
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I’m going to explain how to expand your search campaigns by moving up the purchase funnel using our company’s AdWords account as the …
You may have noticed that the paid listings on Google have increasingly taken on the appearance of their organic cousins over the past few years. Whereas previously pay-per-click adverts were clearly distinguishable by their blue backgrounds, they are now set against an almost transparent yellow. Anyone who works off an LCD screen will have no …
I was in the middle of balancing my SEO firm’s online marketing budget for 2013 when I realized that, over the course of 7 years my company Brick Marketing has literally spent tens of thousands of dollars on PPC ads across a spectrum of keywords. Click costs have gone from a few dollars to $15+ …
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back in 2005. So the true …
We’re here live at SMX West with Microsoft’s David Pann. David is the General Manager for the Search Network at Microsoft Corporation and on stage answering questions about Paid Search Marketing. We’re also talking about Enhanced Campaigns and what Microsoft is planning on doing with targeting to compete with Google. Tweet Buffer
Self-Referring traffic can be a giant pay-per-click data pollution source. Imagine sending your hard earned clicks to your website’s landing page. Along comes ‘Mr. Self-Referral’. Mr. Self-Referral grabs that click, any conversions gained by your traffic, and then takes your lunch money too. The real frustrating part is that now everyone thinks www.yourowndomain.com is where …
Have you tried out Enhanced Campaigns? Have you converted your campaigns over to them yet? Google just announced new location-oriented features to it’s Enhanced Campaigns feature to help us all get better results. Basic wrap-up of todays releases: Improve campaign results using location bid adjustments, whether your customers buy online or offline. More easily reach customers …
Are you currently advertising using Google AdWords? Looking for ways to get your ads seen by more people while still ensuring that your traffic is highly targetted? If the answer to both of these questions is yes, then one of Google’s more recent AdWords feature updates, ‘Similar Audiences’, may be perfect for you! What is …
Affiliates can be life savers in a company by driving incremental sales on a revenue sharing basis with no risk to the Merchant. However, they can also be the biggest poachers of sales that other channels brought in, or from customers who were already on your site and shopping. It all depends on how well …
