Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I’ve compiled while browsing around the web. I’ve tried to focus on those that are SMB friendly with self-serve platforms. I’ve ignored CPA networks and tried to eliminate advertising aggregators, and the search engines. Particular …
Category Archives: PPC
I know that there are ways to change the format of Google AdSense ads on the publisher side of the equation, but tonight I noticed that Google is serving some AdSense ads on Search Engine Journal with bolded text and would like to share the screen cap with readers. Are you seeing this on other …
Two down, two to go for the Microsoft-Yahoo search ads deal. Both the Canadian and Australiation anti-trust authorities have just cleared the controversial deal. In a joint announced published by SeattlePI blog, Yahoo and Microsoft jointly stated that: “Microsoft and Yahoo! have been notified that Australian and Canadian authorities have separately concluded their reviews and …
Google has been experimenting on various search ad formats for the past couple weeks now but it is only now that they decided to put up a post explaining each one of them. Actually it makes sense, with Google hoping to get some headway on the upcoming Thanksgiving Black Friday Sale which will see more …
Google has just rolled out a new feature of AdWords – product extensions which shall be available for all U.S. AdWords advertisers. Product extensions are new ways by which you can add more relevant and specific information to your Google product ads. Tweet Buffer
Google Analytics has just added AdSense for Feeds and Google Feedburner data to the items it monitors and analyzes. So, if you are using either of the two tools for feed advertising, you can now see how far your ad implementation are doing in terms of item clicks. Google Analytics will even provide you with …
Google is currently beta testing a better and sleeker interface of its AdSense account management. The new interface answers the top three suggestions provided by AdSense account holders that will make the task of managing AdSense accounts easier and less daunting. Tweet Buffer
Following the view-through reporting campaign it rolled out recently, Google AdWords is launching a new ad campaign impact measurement tool called Campaign Insights. Campaign Insights will let you measure how well your display ad campaign is working beyond just clicks. Tweet Buffer
While the Microsoft-Yahoo search deal is pending scrutiny from the government, here comes a group of advertising agencies issuing an open letter in support of the said deal. The American Association of Advertising Agencies is urges the U.S. Department of Justice to approve the deal saying that it enhances the search competition. Tweet Buffer
With the Promoted Videos program driving millions of views and increasing paid search clicks to almost 500% after the program was launched Google is now letting video content owners to buy Promoted Video slots. This means that anyone who wants to promote their video content no matter how professional or not those videos are can …