If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news article, they provide a comprehensive overview of paid search advertising. Another benefit is that many of the courses offer …
Note from Ann: SMX Advanced 2010 London was quite some time ago but I found this article an awesome report – especially useful for those who couldn’t make it to the event. Enjoy! Since 2007 London has already hosted three SMX conferences of general level, and perhaps, organizers thought the audience had at last got …
I’ve recently started learning about PPC and I’m really loving it so far. One thing you may notice (especially if you’re working through Google Adwords) is that it can be very confusing at times. Not anymore. Launched by Aaron Wall (you may recognize him as the CEO of SEO Book) we are proud to present …
I’m very excited to announce today that Search & Social & 10e20 have joined forces to bring together a conference like no other, BlueGlass LA. The anticipated follow-up conference to the Search & Social Spring Summit, BlueGlass LA is a special collaboration between us & 10e20 (who announced yesterday that Brent Csutoras joined their team) …
Interesting news on the integration of Twitter feeds into Google AdWords ads, as ClickZ’s Douglas Quenqua has the scoop on a new secret project where a Twitter bird will be shown on some Google Ads along with the latest company Tweets. The implementation of feeds into Google advertising is nothing new, as the company currently …
Small businesses are the major focus right now for Social Media (think Foursquare) and SEO (Local One Box, FTW). In Paid Search, we tend to ignore the small, more local accounts. I have found that they can be the most fun and easiest to play with and test. This month, we are going over the …
Taking a look at the history of PPC and comparing it with today’s market, you can see the complete 180 that the space has taken. Starting with Goto, to Overture, and into today’s platforms. Things have changed, and I’m not just talking about the bidding system. The top players have completely changed, and the MSN/Yahoo …
Pay per click advertising is a form of marketing with major benefits. It differs from other methods of marketing in its ability to allow advertisers and marketers to measure and analyze the results of their techniques, to refine and optimize them to increase ROI beyond almost anything possible in the offline marketing world. Google AdWords …
Here is a look at some of my new favorite features in Google AdWords. I’ll review IP Exclusion, Traffic Estimator Beta, and Search Funnels. IP Exclusion We all hate it when a client, boss, or executive calls asking why the ads are not showing. How much more annoying is it when you find you account …
Paid search is hot. Well, it’s been hot for a while — at least the past 5 years. And it continues to grow: according to eMarketer, search spending will reach $11,422 million this year. But with all this growth and attention on the click, most conversations on PPC start and end there — from bids, …
