There has been a burst of posts about the new Google +1 button and SEO, even an awesome discussion on Sphinn. It does seem to have the biggest impact with SEO and algorithms over there, but I see the bigger impact on the paid side. I’m not sure how popular this feature will become, or […]
While the new dashboard feature has been around for a about 2 months in most accounts it’s likely that most people have failed to notice the update as their default tab is campaigns or they never bother to login to their AdWords account.
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser. Even with a new feature like AdWords optimize for conversions where it looks like Google is legitimately aiming to […]
At Boost CTR we have a team of expert copywriters optimizing ads for a variety of clients, so we see a lot of ads and get a lot of insight into common mistakes advertisers make with their ad copy. There are of course several different types of mistakes that people seem to make pretty consistently, […]
With all that is going on in the SEO world, it is easy to forget that there are things that can illicit action from Google on the paid side as well. Many companies start AdWords Campaigns without reading the guidelines and that can cause many issues down the road. There are four main ways to […]
Automated Rules works by following rules you set including what part of your adwords campaign the rule applies to and what is the automatic action when preset requirements are reached.
There’s little doubt that the AdWords interface from Google is both powerful and appealing; after all, that’s how Google has managed to achieve an estimated $27.4 billion per year in online advertising sales, eclipsing all competitors combined. But Google never sleeps, and AdWords itself is certainly not short on innovation. The most recent addition to the […]
If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully crafting twenty or so nicely targeted ad groups. Create two to four ads for each group, ensuring that they speak to the searcher’s intent and map well to the messaging […]
There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling out all the time, campaigns are being experimented with, and AdWords is running small business campaigns and letting you automate your campaigns. Amidst all the innovation and commotion they haven’t forgotten about ad text. We […]
It does not matter if you are optimizing your website or doing AdWords pay-per-click. Keyword research should be the foundation of very online marketing strategy. Keyword research can indicate to you holes in your search engine optimization and paid search strategies. It can also help you find new keywords with high-potential and content for your […]