These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part of what I call my Complete Facebook Marketing System (yet another audacious title that will turn some commenters into haters). The system is a two stage process for getting fans, then …
Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up …
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning …
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases …
Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROI
Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website. AdWords Campaign Experiments (ACE) This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and …
The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they set on a major client had been used up before 10AM, and that he was going to move more money over. It was a heads-up notification as much as a …
Despite what the title may first imply (and many of those who know me think), It does make me laugh a bit when I see someone paying for PPC for phrases that they could easily do well in organic search results for – with just a bit of SEO work. And it makes me cry …
If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to read reviews. Let’s find out why. Over the past year, Google AdWords has introduced a number of ad extensions that enable advertisers to provide additional information about their businesses and …
When I drive, I get to thinking. And then I usually record what I’m thinking in a way other people can benefit from. So I created a video for you- I’ll talk about it in a minute. I was driving a few weeks ago, thinking about How many people have approached me about offering search …
