You may have noticed that Google makes it easy to set up an AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your AdWords campaign for better …
Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability to bring in more of a ad manager type interface style in the AdSense dashboard. With further integration of video ads and retargeting as part of the AdSense makeup, Google …
What a big couple of months for the Google SERPs. First they add the “instant” feature (which I’m still getting used to) and most recently, they release a game changer in Google Place search. Google Place search is arguably the most significant change they have made in many years and as a result there is …
Do You Really Have To Build A Fan Base? Not sure about building a fan base on Facebook? Facebook advertising straight to your website is not necessarily wrong. Maybe you aren’t prepared to invest thousands of dollars to build a fan base, or the audience-building step won’t help your business. To be sure, Fan Pages …
You get that feeling that your being stalked by that company but maybe its just remarketing code you activate when you visited their website last week
If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and costs. If you don’t fully understand the fundamentals of Quality Score, there are plenty of beginner …
User mind models matter when it comes to keyword research. They matter when you write the copy for Meta Descriptions, PPC Ads, on-site content, link names, and link placement. They matter when you’re creating that next viral social media piece, and when you’re establishing that Twitter usage policy. They matter in every aspect of the …
In October of 2009, Google launched their new Comparison Ads product specifically for mortgage advertisers, which allowed them to compare their mortgage products side by side with various lenders. Sold to advertisers on a cost-per-lead basis, Comparison Ads were Google’s long anticipated foray into the lead generation business. After clicking to receive a quote from …
I recently wrote a post over at SEOmoz talking about how to forecast key phrase traffic. And when I say traffic, I mean the pool of total searches for one specific key phrase. From this pool comes traffic for paid and natural traffic. With all the changes in the Google Keyword Tools, we are all …
Qualifying the Financial Services traffic that is sent to your sites/landing pages/online applications is becoming a reoccurring theme for the majority of clients. I hear, “Great, my traffic is up because you increased my Click trough Rate; and you also have a lower Cost per Click, but how do I know that I want that …
