It does not matter if you are optimizing your website or doing AdWords pay-per-click. Keyword research should be the foundation of very online marketing strategy. Keyword research can indicate to you holes in your search engine optimization and paid search strategies. It can also help you find new keywords with high-potential and content for your …
Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you’re not alone. There are many factors that go into running a successful paid search initiative, including mapping out the right account structure, performing extensive keyword research, building ad creative, crafting campaign landing pages, analyzing and optimizing …
Every serious online business during its development reaches the line when it becomes essential to clearly realize the market’s structure, see and feel your competitors, have a gust of the dynamics of demands of your potential customers. In the current report I would like to concentrate on such an interesting moment as market research, as …
One thing I love about search is the ability to collect data and turn that data into sales. However, when you have a new site, you don’t have any on site data to analyze. When we don’t have existing data to analyze we need to create data and we can do this quickly with a …
When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been fighting it outwardly since 2006. So why after 5 years are they seemingly advocating it? Simple, they aren’t. This is one of those instances where Google seems to go against …
Lists are great and made even better when they are going to improve your AdWords campaign results and increase your ROI!
If you’re running a PPC campaign but you’re not continually tinkering with the performance of your landing pages–also known as conversion rate optimization (CRO)–then you’re probably missing some major opportunities. Many online business owners and paid search marketers balk at CRO because they feel it’s: Too expensive Too labor-intensive Too confusing The truth is, conducting …
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. …
Last month we talked about what to test with Ad Text, and mentioned one element you can test in your ads: the display URL. In that post we outlined a few different possible display URL approaches you could take (in this example we’re bidding on the term personalized gifts): Different Display URL – The display …
Was one of your new year’s resolutions to make more money online with more visitor conversions? If so, then 2011 might be the year for you to expand your web presence to the foreign language internet. English is rapidly being overtaken as the lingua franca of the web, as foreign languages are seeing massive growths …
