Search Engine Journal» PPC

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

Glenn Gabe — Mon, 30 Jan 2012 19:00:56 +0000

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google. I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates [...]

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Using Twitter and Facebook Trends to Write PPC Ads

Sujan Patel — Tue, 10 Jan 2012 14:00:19 +0000

Twitter and Facebook aren’t just for wasting time chatting with your friends anymore – they can also be vital sources of information to be mined when writing your PPC ads! Here’s how these social sites can help you create compelling ad copy: Technique #1 – Use Social Sites to Conduct Market Research One of the best [...]

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Interview #1 with Joanna Lord for PPC Beginners

Melissa Fach — Tue, 03 Jan 2012 14:00:25 +0000

Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine [...]

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A PPC Marketer’s New Year’s Resolutions for 2012

Larry Kim — Thu, 29 Dec 2011 17:00:28 +0000

This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing [...]

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AdWords – Using the ‘Dimensions’ Tab to Increase Conversion Rates

Jeremy Decker — Thu, 22 Dec 2011 17:00:43 +0000

Since the launch of Google’s PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab. Above – Where to [...]

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Google’s Performance Presents Case for PPC Opportunities

Todd Bailey — Wed, 07 Dec 2011 14:00:44 +0000

Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know. Google is dominating search engine market share. With an overwhelming 65.6 percent ownership of the market over second-place Yahoo! search (15.2 percent, respectively) 12 billion searches were conducted on Google [...]

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Holiday PPC Checklist

John Rampton — Wed, 30 Nov 2011 17:00:20 +0000

It’s almost that time of year when everyone goes crazy for deals. That time of the year when people spend hours shopping online. This is the time of year when a lot of new Advertisers enter the space, this means that you as a PPC manager or Agency have to step up and go above and beyond [...]

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PPC Optimization – Organize Into Tightly Themed AdGroups

John Rampton — Thu, 17 Nov 2011 19:00:44 +0000

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four different Campaigns. In each of the AdGroups there are around 100 different keywords and keyword phrases. What is wrong with this? The fact that [...]

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Adwords Strategies: How to Pick a Winning Ad

Mike Boudet — Tue, 08 Nov 2011 19:00:32 +0000

Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords. You would think that it’s an easy decision, since you have just about all the data you could possibly need. However, we still managed to get into an argument on whether conversion rate mattered more [...]

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How To Maximize The Significance Of PPC Ad Writing For Improved PPC Marketing?

Alexandra Brian — Fri, 04 Nov 2011 18:30:06 +0000

Perhaps, one of the first things any novice gets to learn about internet marketing domain is the significance of “original, unique, and relevant content”, and quite rightly so. They do not say “Content is the King” for nothing; every bit of it is absolutely true. The importance of “original, unique, and relevant content” magnifies multiple [...]

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