Eliminating PSAs on Google AdSense Rarely do you find a publisher that is happy to find Google AdSense serving up PSA (Public Service Announcements) instead of those high paying real ads. So how does one eliminate those PSAs from coming up? A member at WebmasterWorld, incrediBILL, started a thread on how to help eliminate these [...]

Yahoo May Launch Version of Google AdSense Dozens of well placed rumours lead back to a potential challenge to Google’s almost unfettered rule of the contextual advertising market. According to many, including the unofficial Yahoo Blog (which displays Google AdSense Ads), Yahoo is about to create an advertising distribution network to compete with AdSense. AdSense [...]

What Is AdWare? As with most things in life, there are two sides to every story and these adware packages have brewed up quite a bit of controversy. Ask a web publisher and, if they can say it in a nice way without cursing while they do, they’ll tell you that scumware are browser-embedded applications [...]

Claria Cancels $150 million IPO Contextual advertising and pop up company Claria Corp. has canceled plans for a $150 million initial public offering due to “current market conditions,” it said in a regulatory filing on Wednesday. Claria, which filed its original prospectus in April of this year, had not disclosed the number of shares it [...]

Google AdSense has recently announced the release of better tracking for webmasters involved with the AdSense program. The new tracking code will allow webmasters to determine which pages, layouts, and sites have the best clickthrough rates.

Adware and “contextual targeting” were some of the hottest buzzwords of 2003 and are destined to continue to thrive and reinvent themselves through the rest of 2004. Contextual targeting can be anything from syndicated search engine pay-per-click buys on editorial-related web sites to delivery of ads by way of software, typically downloaded by a user [...]