Google AdSense is running some tests on a new creative which serves links under the ad’s copy and traditional contextual advertisements. By way of Blogoscoped & DigitalPoint we find a new Google AdSense Leaderboard format which actually changes the ads served on a page as new links are selected. We’ve seen AdSense ads with optional …

The market keeps opening up in the UK for internet businesses and marketers. Day in and day out websites from English entrepreneurs arise. The latest to come out from the UK as reported on Mashable is AdJug, “The company provides an ad marketplace that will initially focus on the UK market, with expansion into Europe. …

Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying to make the most of contextual advertising. How is relevancy measured? And how is that used to shoot the most relevant of ads based on what you do online? Microsoft, …

Google announced today via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today are willing advertisers and publishers outside the United States able to participate and apply for a beta account. Quote: “Starting today, advertisers in the beta will see an alert in …