Soldiers have always kept journals. Some of the most provocative writing from the World Wars was found in the dairies and notebooks of soldiers serving on the front line. The beginning of the 20th Century saw a remarkable change in how the experience of warfare was shared. During the first world war there were many …
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. …
Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability to bring in more of a ad manager type interface style in the AdSense dashboard. With further integration of video ads and retargeting as part of the AdSense makeup, Google …
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge, because I have more or less mastered Google AdWords and SEO, so I thought: I should be able …
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself. Consider these two claims that AdWords makes: …
Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I’ve compiled while browsing around the web. I’ve tried to focus on those that are SMB friendly with self-serve platforms. I’ve ignored CPA networks and tried to eliminate advertising aggregators, and the search engines. Particular …
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in the ability to target ads. Now they’re about to take that to a whole new level, getting much more personal with web visitors and the ads the target to them. …
Microsoft is finally making its PubCenter ad publishing tool available to the public after some months of being under close private beta mode. Public beta meaning U.S. public only. Tweet Buffer
(Scratchpad photo by Leonard Low.) I’m preparing to advertise something I hope will become linkbait, and it’s made me dig into some advertising ideas. Just before I begin, for those of you who are unfamiliar, scratchpad is a column I write (usually on my own blog) featuring an informal style that’s kind of like a …
Google recently published a video reminding us of how bigger is better. I agree that bigger is better, but not in every case. Google has stated and continues to state that the 3 formats that perform the best are: 728×90, 300×250, and 160×600. They mean business with this too, because they are not letting up …
