Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media and review sites. It’s not just the search results that one has to worry about anymore but blogs, Twitter, Facebook, Yelp and the list goes on. One negative review can bring a small business to its knees. Monitoring what is being said about your company, its products and services and even its people, can be quite overwhelming to say the least.
Being the best at what you do simply isn’t enough in today’s noisy, hyper-competitive world. I cannot forget a call I recently received at my PR firm – a crying man asking to speak with me. Sobbing, he told me he was valedictorian of his medical school class and is the best at what he does, yet can […]
“Reputation matters because your behind is always behind you.” - Happy Masina – It is simply amazing how many successful people don’t own the website correlating to their name, even lawyers and billionaires. And so few understand that the first few Google SERP entries can best be managed by regular content sharing, participation, and the […]
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite products and/or services. And this is good… at least when consumers are giving out praises. But what about when they are not happy? Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service.
Just slapping your logo on your sites and printed matter is not enough. If you want to build the kind of cohesive brand identity that sticks with customers and gives the impression of polished professionalism, you’ll go beyond the logo and look for all the ways you can add consistency to your visual branding. It […]
Shortly after starting my SEO career and creating my online moniker, I have registered annsmarty.com domain name. I have never been able to find a good use of the site though – speaking about myself has never been something I’ve been good at. So I just kept it to occasionally share some professional news about […]
In the world of politics, reputation management is crucial. In order to appeal to as many voters as possible, politicians must protect their reputation, which means minimizing the availability of information that casts them in a negative light while constantly promoting themselves and their political agendas. Decades ago, long before voters could utilize the web […]
If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room. People and big companies have […]
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the search engine marketing world, many have taken notice of their aggressive efforts to manage their reputation online. According to a recent Search Engine Watch article, estimates near $1M a month […]
Now that Facebook has officially taken over the world, it has become increasingly important to monitor your account closely as possible. A company’s social media presence, better yet reputation, can be affected drastically if proper preparations are not intact. Many companies, Fortune 500 and small businesses alike, know they HAVE to have a Facebook, but […]