Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the midst of brand giants that will cover your brand’s popularity. As an SEO professional, you should be able to find ways to deal with this and develop unique ways to stand out …
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too easy to launch straight into a digital campaign and see what sticks. While there’s merit in being open to different ideas, a little planning can give your campaign a much …
It’s been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time, we’ve seen some massive changes in how search results are tabulated and presented to the general web-browsing public. SERPs have become more intuitive, user-friendly and in some cases unnervingly anticipatory. As …
Digital marketing blogs are packed full of advice these days about how powerful of a strategy content marketing can be for your website’s promotional efforts. However, what they often fail to acknowledge is that all content is not created equal! Simply plastering your website with articles, product descriptions and other content pieces isn’t enough to …
If you start a blog today with the intention of becoming the next Lifehacker, Problogger, or Copyblogger, you’re likely to fail. Between a lengthy head start and an army of writers contributing to these sites the average person can’t compete. That’s the bad news. The good news is that you don’t have to. The future …
What’s past is prologue. Shakespeare coined this phrase in ‘The Tempest’, in a context that originally spoke to the post-hoc rationalizing nature of fate. In today’s world, when we hear these words, it usually – at least, according to Wikipedia – means the speaker is referring to the role history plays in shaping and creating …
Many small business owners hesitate to invest time or money in a website and the SEO tactics that help prospective customers find their way to the website. That’s an incredibly shortsighted approach and one that will ultimately lead to having to play catch-up later (at best) or more likely, a failed business. You really do …
Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media and review sites. It’s not just the search results that one has to worry about anymore but blogs, Twitter, Facebook, Yelp and the list goes on. One negative review can bring a small business to its knees. Monitoring what is being said about your company, its products and services and even its people, can be quite overwhelming to say the least.
Being the best at what you do simply isn’t enough in today’s noisy, hyper-competitive world. I cannot forget a call I recently received at my PR firm – a crying man asking to speak with me. Sobbing, he told me he was valedictorian of his medical school class and is the best at what he does, yet can …
“Reputation matters because your behind is always behind you.” - Happy Masina – It is simply amazing how many successful people don’t own the website correlating to their name, even lawyers and billionaires. And so few understand that the first few Google SERP entries can best be managed by regular content sharing, participation, and the …
