Shortly after starting my SEO career and creating my online moniker, I have registered annsmarty.com domain name. I have never been able to find a good use of the site though – speaking about myself has never been something I’ve been good at. So I just kept it to occasionally share some professional news about [...]

In the world of politics, reputation management is crucial. In order to appeal to as many voters as possible, politicians must protect their reputation, which means minimizing the availability of information that casts them in a negative light while constantly promoting themselves and their political agendas. Decades ago, long before voters could utilize the web [...]

So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the search engine marketing world, many have taken notice of their aggressive efforts to manage their reputation online.  According to a recent Search Engine Watch article, estimates near $1M a month [...]