6 Steps to Creating a Cohesive Brand Identity

Just slapping your logo on your sites and printed matter is not enough. If you want to build the kind of cohesive brand identity that sticks with customers and gives the impression of polished professionalism, you’ll go beyond the logo and look for all the ways you can add consistency to your visual branding. It [...]

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August 22, 2011 | Comments Off | Read Story

Turn WordPress Blog into Minimalistic Business Card – Tips in Self-Branding

Shortly after starting my SEO career and creating my online moniker, I have registered annsmarty.com domain name. I have never been able to find a good use of the site though – speaking about myself has never been something I’ve been good at. So I just kept it to occasionally share some professional news about [...]

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December 8, 2010 | 15 Comments | Read Story

With Google Instant, Hiding Personal Indiscretions Is No Easy Task

In the world of politics, reputation management is crucial. In order to appeal to as many voters as possible, politicians must protect their reputation, which means minimizing the availability of information that casts them in a negative light while constantly promoting themselves and their political agendas. Decades ago, long before voters could utilize the web [...]

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October 26, 2010 | 10 Comments | Read Story

Why Brand and Reputation Management SEO are the Way Forwards

If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room. People and big companies have [...]

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September 6, 2010 | 7 Comments | Read Story

BP Reputation Management FAIL

So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the search engine marketing world, many have taken notice of their aggressive efforts to manage their reputation online.  According to a recent Search Engine Watch article, estimates near $1M a month [...]

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July 6, 2010 | 2 Comments | Read Story

Social Media & Reputation Management

Now that Facebook has officially taken over the world, it has become increasingly important to monitor your account closely as possible.  A company’s social media presence, better yet reputation, can be affected drastically if proper preparations are not intact. Many companies, Fortune 500 and small businesses alike, know they HAVE to have a Facebook, but [...]

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June 20, 2010 | 7 Comments | Read Story

Open Discussion : Favorite Social Media Monitoring Tool?

The Search & Social team is currently comparing various social media monitoring tools like Radian6, Trackur, Visible Technologies, Reinvigorate and several others. We’re also looking into the nuances between tracking and monitoring : * Social buzz mentions * Incoming links via Facebook, Twitter and microblogging * Social media & influence mapping amongst the blogosphere * [...]

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May 27, 2010 | 8 Comments | Read Story

What Spammers Can Teach You About ORM

First, A Word on Spam Conduits Dave Naylor introduced me to the term Spam Conduit a while ago. The term is basically the description for a page on a high quality domain being used to gain search rankings, thus traffic. Spammers use these doorways to dump traffic from third party sites onto their affiliate sites. [...]

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January 20, 2010 | 7 Comments | Read Story

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