Today is a big day, it is New Year’s Eve and many celebrate by drinking and/or using substances that impair their ability to drive safely. Today you can be a hero by stopping others from driving impaired and also by choosing to not drive impaired. Anytime you can save a life you are a hero …

Liliana Steffens

Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. What’s the difference between this kind of marketing or that? Is PR part of advertising or marketing, or vice versa? What is traditional public relations versus content PR? A recent infographic by Calysto Communications illustrates the differentiation …