Michelle Stinson Ross

Ever since the invitation went out from Facebook to “Come See a New Look for News Feed,” many have been speculating what that might be.  Several anonymous sources have been leaking very good clues about what to expect at the big press event later today.   Most are certain that an option for multiple content specific feeds, …

I’m very pleased to introduce SEJ’s first weekly columnist, Srinivas Rao. Srinivas comes from the world of online publishing and specializes in audience development and social media. His column will focus on the art of blogging, content marketing and audience engagement. He’ll also play host to a regular SEJ video interview series featuring internet marketing …

Michelle Stinson Ross

Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space.  The Custom Audience tool was launched last September as a way for businesses to target their existing customers with ads on Facebook.  Yesterday, Facebook notified advertisers that businesses using Datalogix, Epsilon, Acxiom, and BlueKai …