The unveiling of Facebook ‘Home’ felt like one of those key moments that really polarize opinion. It’s the current Marmite of the tech world; some people rushed to cover their screens in juicy Facebook goodness, others saw it as evidence that the Mayans were a year out. I guess I fall somewhere in between, which makes me the exception that proves …
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet usage occurs on mobile devices. The second and more interesting …
It’s no secret that mobile optimization is becoming incredibly important for companies looking to expand their reach, but what many companies are beginning to realize is that it’s not out of the question to create an app. Although apps were once seen as a way to play games or check emails, there now seems to …
Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost) every angle, with a full suite of mobile products including mobile advertising, mobile apps, mobile content and mobile devices. In addition to building amazing products and user experiences, we all …
Sprint’s attempt to takeover Clearwire and save its unlimited monthly data plans is in the balance following reports that some of the wireless service provider’s shareholders had dismissed the carrier’s offer of $2.90 a share as one that “grossly undervalues the company.”
No matter what it is you’re trying to do online, there’s probably an app for it out there somewhere. The only trouble is, discovering exactly what that app ‘is’ often takes more time than it does to complete whatever it is you were trying to do in the first place, given that there are so …
Just in: Boston based C2B texting innovators Pingup announced having closed a $4 million dollar Series A funding round led by Boston VC firm, Avalon Ventures. Pingup is pretty much the way an engagement “easy button” is supposed to look. If ever there was an innovation bred out of need, Pingup CEO Mark Slater and fellows …
You have been working for months, putting a ton of time and energy into your project, and it is finally done. You have successfully created an app, one that you are sure people are going to love and enjoy, in fact you are so eager to get it out there that you don’t even bother …
Small screens increasingly equal big business. Many experts predict that mobile searches will overtake those undertaken on desktop PCs by 2015. In some parts of the world that tipping point has already been reached. In India mobile searches outnumbered static searches for the first time in August 2012, according to StatCounter’s global statistics. In China …
In our last SEJ article, we talked about four specific ways mobile search is different than ‘regular’ search. This article will focus on a few best practices specifically for mobile paid search. If you are a PPC manager or marketing director, then you should read this article. It is critical to understand that mobile PPC …
