Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course all …
It really doesn’t matter if you consider yourself a sinner or a saint for you to benefit from some lessons I have had to learn the hard way. You see, in my daily work I live in this universe where Google is the “Supreme Being”. There are Google commandments and I have to make the …
Local business listing hijacking is a real situation that can and will have an impact upon a business brand name. If the business is reliant on the local consumer for revenue, local business listings have evolved into a good local marketing tool. In order to tap into this business marketing tool you have to claim, …
One of the more prominent Geo-Listing (a.k.a. local business listing) hijackings occurred in New Zealand. A florist was found guilty for hijacking competitor local business listings at Google Maps. The business owner was ordered to complete 100 hours of community service after it was discovered she changed the business listings of rival companies in Google …
Last month I went over the basics of how to future plan & setup a mobile version of your site correctly both for the user and the search engines. This month I will go over coding that will play a critical role for mobile in the future as well – microformatting. Microformatting – includes Microformat, …
Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices. While geo-marketing’s definition is the association of data and maps in the traditional sense, …
Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one of the most uncovered and “uncooked” areas in local search marketing is KML data and the use of Geo Sitemaps. So, I decided to put together a guide to help …
Optimization for local listings is an important way to attract business for many companies and organizations that are jumping online these days. There are plenty of blog posts outlining how to optimize your listings in the local search engines and with your chamber of commerce, but where can you turn to further build your local …
The Internet has turned into a great local business marketing tool in the past couple of years. While local businesses have not yet adopted these tools into their marketing strategies, the technologies are moving forward with or without them. The convergence of Search, Social Media and Mobile Marketing is bringing business information with products and …
I have had many opportunities to chat all things local with my good friend Will Scott, and just the other day we were at it again. We were talking about some of the most common questions we are always asked by small business owners in regards to local marketing online. I wanted to take the …
