So you recently went to search for your local small business site and wondered why three other similar businesses came up before yours? The answer is – they’ve been doing their homework. Meaning that they’ve taken the time to optimize their sites for local search, which can be very rewarding. If you pass on this, …

Greg Sterling

Drawing partly on its relationship with Zillow, Yahoo! is launching an improved “HomeValues” section as part of Yahoo! Real Estate. It’s also integrating more community features (as Zillow and Trulia recently have) into the section: Through an expanded partnership with Zillow.com, users can access additional home details, including tax assessments, sale history and neighborhood comparable …

Greg Sterling

Trulia has it, Yelp has it, Ask.com has it (there may be others) and now Google has it: neighborhood search capability. The benefits and rationale behind this are obvious — aligning the capabilities of the engine to the way people actually think and live in the real world. It’s absolutely essential for real estate but …

Greg Sterling

Today, IAC’s Citysearch becomes the first major local search consumer destination to add video on any kind of scale (note the qualifiers). In addition to video, produced by TurnHere and currently available on the New York, San Francisco and Los Angeles sites, the press release explains other changes and upgrades. The major change, outside of …

Last December Google introduced the Local Business Center and allowed businesses to provide their address, phone numbers, website, offered services, business hours, accepted payment methods, special coupons and more. After you provided all the information, is it necessary to get your information active and used by Google. The activiation is done by either Google sending …