This week has been filled with news and commentary regarding Yahoo’s release of the new Yahoo! Local. The enhanced system integrates a number of new and exciting elements, all presented to the user in order to deliver a higher quality experience. For search marketers, Yahoo! Local is exciting because it can be identified as one …
The LA Times has gone live with a new Google Maps Mashup which shows where homicides have occurred throughout the Los Angeles area. The Homicide Map mashup is a bit dark, but useful in terms of making sure neighborhoods are safe and what kind of homicides occurred (gunshots vs. blunt force vs. killed by police). …
A simplified way to “embed” Google Maps is apparently coming from Google next week, according to this story, in the Sydney Morning Herald: Google will shortly roll-out a new feature on its mapping service that will allow users to easily embed maps directly into web pages. The feature, which operates much in the same as …
AOL has launched a beta version of their new AOL Mobile Search product which takes advantage of AOL properties such as Moviefone, MapQuest and AOL CityGuide. Like the traditional AOL Search, the web search functionality is powered by Google with local listings by CityGuide (not Google Local) and News & Stocks powered by AOL News. …
For all the criticizing I do of Google, they’ve really hit upon a gold mine with Google Maps and in particular, their development of the Google Maps API. In honor of this great resource, I wanted to highlight a couple of sites where I’ve found the use of the Maps API to be more than …
Google Maps has added Street Views of four new cities : San Diego, Los Angeles, Houston and Orlando (thanks Lat Long Blog) LA, Houston and Orlando Street View pics are provided in lower resolution using the Immersion Media system, however it seems that Google has sent out its Google brigade (in its black vans or …
If you want to make the most of Google’s Universal Search results, you need to understand how to create killer listings in Google Local. Why? As the screenshot below illustrates, Google Local can and often will dominate what’s seen above the fold? With real estate like that, you can gather large amounts of traffic if …
Why the real estate industry hasn’t embraced search engine marketing The internet has become an indispensable consumer tool for researching real estate, one of the most highly charged personal purchasing decisions. Intuitively, most people would think the real estate industry would note the fact that all their clients are online doing this research… Online Marketing …
Google has discontinued its Click-to-Call feature for Google Maps which the company says was a long running experiment. This feature was a long-running experiment, and in the end it was decided to discontinue it. There are however lots of other features we’re adding to maps in the hope of making it even more useful. And …
So you recently went to search for your local small business site and wondered why three other similar businesses came up before yours? The answer is – they’ve been doing their homework. Meaning that they’ve taken the time to optimize their sites for local search, which can be very rewarding. If you pass on this, …
