It’s incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service. If you’re a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you …
Ever since the Venice update, local search started growing increasingly more complex. Today, borders between traditional and local search are completely blurred. Everything is a blend. Simple “10 packs” or “7 packs” are now a thing of the past. Location prominence stopped being all that it takes to win. Nobody knows how the local ecosystem will change …
There have been many articles on the subject of local search optimization, but only few about the proper timing of optimization steps. In order to understand what timing and local SEO have in common, you first need to know that there are three types of local directories: Major data providers Search engines Local directories …
Schema.org brought about a revolutionary collaboration between the world’s top search engines to create a method that made it easier to categorize and identify important information on websites. However, local businesses are largely behind when it comes to adopting current web design and SEO practices. As this TechCrunch article pointed out, “Only 25% of U.S. …
If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been available for quite some time, reported first by MarketingLand and also recently featured on Social Media Today, and more and more companies are beginning to explore this feature and what …
We’re shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for information via mobile phones, tablets, and smartphones. Yelp reported several months ago that about 40% of searches came from their mobile app. BGR chimed in to say that a little …
Wouldn’t it be game changing for businesses not receiving customer feedback, to do so? The June release of David Mihm’s local search ranking factors has further highlighted the importance of native Google reviews. In combination with Google’s social-local mash, reviews will become vital to keeping those business phones ringing. So often, physical businesses have trouble …
At a recent exhibition TRI Hospitality presented some new findings, one of which was quite alarming, if not so surprising. According to their study, over the past decade the average hotel room rate has increased some 50%, compared with online travel agency (OTA) commissions having increased more than 150% over the same period. Obviously the …
If you run a business with a brick and mortar location, then you already know the importance of local SEO. While any good SEO can tell you how to optimize for local SEO in Google, all too often Bing is completely ignored. However, according to comScore, Bing now accounts for more than 15 percent of …
If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named, left unfinished, and stolen all the time in the industry. We have seen the rise of deals, check-ins, mainstream local results in SERP’s, review fights between the giants, and countless …
