Linking: Best practices in link reclamation
Category Archives: Link Building
The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links. I’m not 100% sure that last one is actually from Ecclesiastes, but it should be in the Book of SEO. Link building is a perpetual pursuit for websites, but …
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such a multi-author, multi-topic resource as SEJ). Naturally, if you want to get the maximum benefit from guest blogging, you will need to give back. This post is about the most …
As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a post on linkbait. It’s one of the areas of SEO where there’s sometimes a reluctance to fully commit by clients, primarily due to it being a speculative activity. In my …
Note from Editor: Please treat anything associated with “black hat” with caution :) So you are intrigued by black hat SEO, just to scared to try it? Good, the only thing you will experience is pain. But, there is another way to get black hat SEO to benefit your site while protecting it from the …
As guest posting has increased in popularity lately as a tactic for reputation building (as well as for link building… no sense denying it), I’ve seen the number of guest submissions to sustainablog increase dramatically over the past year or so. In almost every case, the writer has sent me original content… that is, content …
Recently my husband did something that scared the life out of me: he bought a major appliance from a minor e-retailer. After finding a great price on an item that he wanted, he dug into their online reputation and found that it was practically spotless, so he took a big chance and spent a lot …
You probably know that I am a big Excel fanatic (though not an expert). To me, Excel has always been the ultimate SEO, guest blogging and productivity tool. I’ve been collecting Excel tutorials for years and this post lists the most useful (yet, the least geeky) of them: no matter which SEO task you have …
It’s the 4th of July! And while we’re all enjoying our hot dogs and sparklers Will Smith is off somewhere punching an alien in the face… Let’s be honest, most American Holidays have evolved into some sort of thematic commercial celebration. But at the root of it, this particular 3-Day Weekend isn’t just an excuse …
Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process. If you’ve ever been solicited to SEO a startup with …
