The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
As a social marketing tool, StumbleUpon Paid Discovery (a.k.a. StumbleUpon ads) is underrated. Paid Discovery helps people who are likely to be interested in your infographic – or your clever article or how-to guide, etc. – find your infographic at a fraction of the cost of traditional promotional methods. When we promote an infographic we …
Photo Credit You can attend a conference or local event, blog about it, and people will link to it. Having blogged recaps to many different events with mixed backlink results, I’d like to address more effective ways of blogging about events, if SEO and link building is one of your primary goals. Pre-Event A few …
In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly does a webpage load? Google flat out tells you it took 0.25 seconds for them to pull 50,700,000 results that match your search query. Was that fast enough for you …
More and more small businesses working in a “local” market are waking up to the realities and need for Search Engine Optimization. However, in talking with many of these owners, they are concerned with the importance and on-going nature of link building, and the lack of financial and human resources needed to carry out link building …
Industry veteran Michael Gray weighs in on a recent controversy on SEJ: Can bad backlinks be used to hurt a website?
The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues. In the SEO community, we have a similar mythical monster lurking, and it’s called “inbound links from bad sites can earn your site a Google penalty.” Let’s put this myth …
Guest blogging is all the buzz these days and there’s hardly a day you’ll logon to your Facebook account or Twitter stream without seeing a link to an article about guest blogging. There’s no doubt that guest blogging is an effective way to market a website, but out of the many reasons people write guest …
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Linking: Best practices in link reclamation
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links. I’m not 100% sure that last one is actually from Ecclesiastes, but it should be in the Book of SEO. Link building is a perpetual pursuit for websites, but …
