The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
It’s no secret that the fastest way to get a page-one ranking with Google is to have lots of juicy inbound links, also known as backlinks. There are many diverse ways webmasters go after backlinks, and this has been the situation from the beginning. Link Building Software in All Its Ugly Glory However, there are …
Like all SEO firms, ours has seen a big shift in recent years regarding the level of participation required from a client to execute a successful campaign. The links that an SEO client can help obtain are often the most valuable. This is because they present some industry-related, natural linking opportunities that any SEO firm …
They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only matters if the outside is attractive enough to convince viewers to keep reading. In other words, your blog …
It’s pretty well known that using your client’s already existing contacts for link building is a great place to start. Your client already has their foot in the webmaster’s door, which makes asking for a link or continuing to grow the relationship much easier. However, some businesses/clients don’t always know when they have been mentioned …
Getting facts and advice from Loren Baker is pretty cool, and for some it can be pretty expensive. :) Below you can get “free” information from Loren’s presentation at SES San Francisco 2012. Loren breaks down some of the important history of link building and offers some great tips for the future. Enterprise Link Building …
There are not many link building resources and experts I really trust and can recommend. Eric Ward is one of those few people I have been following for as long as I am involved in SEO. I have been subscribed to Eric’s “LinkMoses Private” and I can hardly recommend it highly enough. Note: I am …
I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if …
If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working. The fortunate reality is that Penguin is simply an algorithm; a …
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in …
Danny Sullivan ranted a bit at a session at SMX Advanced in Seattle this week. It is a fantastically beautiful rant of truth. If you offer link building as a service or if you think you are great at link building you need to listen to this and then listen again. Danny also published Link …
