The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
Ranking well in the SERPs is difficult enough to do organically, especially against brands more recognizable than your own. But what about when those larger sites in your vertical are actually getting you to do the work for them? Many unknowing agents in the real estate field may already be helping Trulia and Zillow to …
You’ve likely read a lot about using broken links as a strategy. The questions that usually come up with this strategy are the following: How do you find broken links that could turn into link building opportunities? And how do you encourage the webmasters with broken links on their website to change the broken link …
In my previous posts, I shared post-panda/penguin era link acquisition strategies, un-common and powerful link building techniques, and advanced link building strategies. But, sometimes the best way to learn is by understanding what NOT to do, and especially in the post Google Penguin era. With this post, I would like to spread the word about links …
When the link disavow tool was introduced at Pubcon 2012, many greeted it as an answer to their prayers. Looked upon as a reset button to rebuild a website or link profile, many were stunned when their link disavows were met with – nothing. I’ve read a few stories where websites have bounced back after …
PR is a common acronym when we talk about link building, and you might obviously be thinking to turn down the tab here, as it is quite a well worn, even an old fashioned topic to talk about these days. But hold on a second! I am not talking about Page Rank here. The PR …
As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title of this post, they have to do with cute black and white animals who like to ravage websites. :) In August I wrote a case study about a very interesting …
Some say “SEO is dead”, or dying. In reality SEO as we “used to practice it” is no longer valid. Looking at a history of Google search changes over the years though, we should have seen the writing on the wall before now. Where link building is concerned, it’s certain old SEO habits have to …
An SEO’s job can get monotonous when ideas run dry. Submit a guest post here, a press release there. Email bloggers and hope they respond. Draft up an article and try to get influencers on board. These techniques can offer reliable and sustainable results, but it’s the big ideas, the uncommon approaches, that are the …
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest links. It can also help you understand more about the domains linking to a given website, and which content attracted those links. And above all, a robust link audit can …
In February of 2011, the introduction of the Panda update shook up the search results, altering more than one out of every 10 searches. Content farms were demolished, and some SEOs were left scrambling for new tactics. Then, in April of 2012, the Penguin update hit 3 percent of the search results, knocking out sites …
