The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
Penguins and Pandas abound, and SEO has changed forever. Consultants everywhere debate just how many SEO tactics will become outdated in the years ahead, but is it possible we’re asking the wrong question? In reality, the tactic doesn’t matter nearly as much as the way you approach it. And there’s a very simple reason for …
We recently talked about how link building is anything but a cookie cutter process. Response was mostly positive, but a few of you have correctly pointed out that it certainly can be boiled down to a process. This is absolutely true, and without careful planning a link building campaign starts to fall apart. Today we’re …
We are all aware, how Google algorithms are evolving, changing the Internet world and replacing old practices of link building i.e. article directories, web directories, paid directories, etc. with link earning methods. In spite of everything, Google still ranks websites on the basis of links but have changed the way they count the links. Here …
If you’ve been doing link building for a significant amount of time, you already know that it’s not a simple or linear process. Even so, it’s easy to fall victim to habit or convince ourselves that there’s only one “right” way to do things. That’s why we’ve put together this post to remind ourselves why …
(and No, “Content Marketing” Isn’t One of Them) Link building is a problem. And it’s more of a problem now than ever, because it requires real humans with real brains in their heads, having real ideas, and really implementing those ideas. The days of submitting to a few directories, getting a few paid links, dropping …
One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?” Finding the right balance between sustainability and immediate impact is hard work. How do we move forward? It’s our opinion that we need to start shifting gears in this industry. …
Tools reviews are not easy: You can test usability (based on your own preferences) and compare the feature set with what you have seen so far. However, if you want to dig deeper and compare the complex data and come to well-grounded conclusions, you need to be careful. There’s no way you can get free …
We all remember what it is like to either watch the cool kid in school or even be the cool kid. You remember high school when the cool kid rolled up in their BMW, was surrounded by the most beautiful of ladies, and always threw the most talked about parties. Well, today, you are going …
More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts, either intentionally, unintentionally, or possibly as a result of a competitor’s attempt to harm their site. As a result of having gone through several of these in the past months, I have developed a core set …
The search engines are always changing, but link baiting strategies never die. Here are the three core elements of an effective link bait campaign, which will only be more vital in the year ahead: 1. Understand Shareability A link is, fundamentally, really just a social share from somebody who happens to run a website. While …
