The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
There are many reasons to build links to your website, and sometimes, it is hard to determine if one link is better than another, or if it is worth anything at all. For example, a dofollow link is better than a nofollow for some purposes, but not for others. And a redirected link may hold …
Learning which of your published content did particularly well based on some parameters is a great way to become a more successful blogger. This way you can see which of your posts are well received in social media, which of them get linked more and which of them spur a more active discussion. This week …
I have previously shared the guide on how Raven tools‘ Link Manager helps you organize link building campaign. Today’s post details how all your current and pursued links are managed through Website Directory. The Website Directory contains all of the websites that have ever been added to a link record across all your account profiles. …
Warning: Link building is addictive. It’s like working out. Once you get going and you see results, you want to keep on. You want to do more and more but what happens if you slow down or stop your efforts? With exercise, you’ll gain weight again, most likely. With links, it’s not as straightforward. Will …
A couple of weeks ago I shared a handy WordPress plugin that helps to smartly interlink your blog content (best to naturally link to your categories and tags). The post was very well-received, so today I am following up with the overview of all WordPress plugins that help to (automatically) interlink your blog posts, pages …
In the beginning, search engines were crap. I don’t mean to knock the pioneers, but they simply relied too heavily on what webmasters said their websites were about. That’s why porn sites ranked for searches like, “the whitehouse.” People are shameless – if they can scam their way into money, you’d better believe they’ll do …
We are all being copied. The moment any new article gets published, it is being republished on some crappy blog (more often than not, without any credit). There’s not much we can do about that. This post is about those content stealing that is done through direct copy-pasting from the page. This is just one …
About 8 years ago, I was offered a job in door to door sales. I thought it would probably be the scariest, hardest job I could ever do. So I took it. I figured if I could spend a summer selling coupon cards to strangers on their doorsteps then I could probably do anything. I …
One of the most tedious link building tasks is looking for backlink opportunities. There may be plenty of ways to do that but the first thing I usually do is learning who links to my competitors. This way I both get a deeper look into the niche, analyze competitors’ link building tactics and find some …
Imagine that you are a salesperson for a shoe store. There are three potential customers in the store – an athletic male, a professionally dressed female, and a rugged outdoorsman. Approach #1: You tell all three potential customers that you have 100% authentic Australian made Ugg Boots at discounted prices. Approach #2: You tell the …
