The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
There’s no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors. That’s why we’ve compiled seven creative tactics for attracting and building links that don’t get mentioned all too often, but are very powerful. Tactic #1 – Go …
Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from what we should be doing most: …
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly 700,000 messages to webmasters via Webmaster tools. This was an enormous event, especially considering that this superseded the total number of messages sent out in 2011. In fact, it was …
A few weeks ago I sat down with long time SEJ community member and SEO expert Alan Bleiwess. This is the start of an ongoing monthly video series that I’ll be producing for SEJ. Here are some of the highlights from our chat: How to Leverage Another Community to Build Your Personal Brand Why …
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who live in reality know better: great content only promotes itself if you’ve got an audience to start with. Building an audience means getting exposure in high profile places, and building …
Quick facts about Russia 143+ mln country population, 65+ mln. Internet users (only 45,4% penetration) €8 bln. e-commerce annual turnover 30% year over year growth of internet users The association between overseas products and higher quality still holds from the times of the Soviet Union. All other things being equal, a consumer will choose a …
As much as I love guest blogging for links, I think it’s important to diversify your backlink portfolio. Focusing on just one type of backlink creates a very contrived backlink profile which, if there’s ever a manual review to your site, can show ample proof of “Unearned Links”. Say hello to Giveaways. Not only can …
There’s nothing I enjoy more in the morning than waking up, getting me a delicious bowl of Shredded Wheat and putting on the idiot box to gaze at the daily doom report some people like to call the stock market. However, this morning, something struck me; these red and green lines tracking stocks are …
Whenever we talk about SEO, it’s always about the SEO team (no surprise there). However, it’s important to realize that other departments in your company might very well be able to help boost your optimization. Your sales team in particular is going to be a huge asset to you when it comes time to really …
Guest posting has certainly gained popularity mainly because it has a ton of benefits for webmasters. From an SEO standpoint, posting content on other websites helps you gains backlinks, thus giving you more search engine juice. It’s also a huge boon from a marketing perspective because it gives you the opportunity to connect with your …
