The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
Google recently released a patent based on the browsing tendencies of “reasonable surfers”. Within, it details that previously, Google had followed a “random surfer” model – that every link on a page was equally important, without process or thought on user tendency or where the most used links would lie. This new development, the reasonable …
The world of online and inbound marketing is getting tougher and more competitive. In order to gain and retain visibility, it is essential to follow and maintain a regular update of the site, blog, social media, etc. All this is not as easy and simple as it sounds but is neither too difficult to achieve. …
Life is all about the lessons; the things we figure out through trial and error along the way. At its core link building is a simple concept; get people to link to a web site. But the actual task of making that happen can be somewhat epic. In my years of doing this work, I’ve …
Backlink research and link building are the two most tedious (yet unavoidable) tasks in website promotion process. Link Research Tools is one the most powerful link research assistants you should definitely try. The toolkit has advanced methodology, varied data sources, customized settings and quite a few unique tools inside – everything you may need in …
I’ve attended all 4 SMX Advanced Conferences and if someone were to ask me who gave the most memorable presentation that I saw, I would absolutely answer Jay Young. Google’s stance against paid links was very much a flashpoint of controversy at SMX Advanced 2008 for Jay to get up in front of his peers …
If you are run a business online, you are most likely to be aware of press releases as marketing strategy. But have you tried multi-media enhanced press releases? Have you leveraged video press release to its full potential? The type of the video depends on your press release purpose and content – but it is …
Tangential relevance is the idea of something being related to a topic in an indirect manner. I feel like Tony Robbins using that term, but it’s one that I’ve really come to love, as it’s an idea that can be very useful in searching for quality sites that are relevant to your niche, yet maybe …
So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing tactics that started out solely as a means for improving social media visibility are now transitioning into viable SEO strategies. One of my favorite examples …
In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content will become “viral” and in turn, acquire a significant amount of links. Link bait has been around for years and although tactics and forms have changed, the fundamental concept has …
If you offer link building as a service, there are a few questions you hear over and over. They are the questions which, like a hypnotic suggestion, trigger an almost automated response. But it doesn’t happen because you’re a jerk. Well, probably not anyway. It happens because you’ve just said it so many times before …
