The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
So you are probably reading this post title thinking that this is too good to be true. Well it’s not! And I will prove it… Back in March of 2009, I came across a regular column on CNN: Small Business, called Website Remedies. This column “enlists Web marketing and search-engine optimization specialists to analyze small-business …
A few months ago I decided to turn my blog into a do-follow blog to see if it helps increase activity, but honestly I can’t really say how much it’s helped or not. Sure, I’ve gotten some spam comments, but I always remove them. Just because it’s a do-follow blog doesn’t mean I have to …
If you send me a link request, I’m going to go ahead and assume you want my feedback. What? You don’t? You just want the valuable back link that I can provide? Wow, I feel dirty and used. No not really, because unfortunately I’m used to it by now. Sure sometimes link requests are annoying, …
I ignored the opportunity to link build with infographics for far too long. As an engineer turned search engine professional, the idea of creating art scared me. I prefer complicated puzzles and problems over design, but after seeing so many others succeed I decided to go all in. So, a few months back, we created …
Linkbait is one of the crucial types of Internet marketing. Linkbait takes some time to create, but the results can be both viral and effective. However, with all types of Internet marketing methods, publishers must be willing to spend a significant amount researching, prepping, formatting, and creating linkbait that is going to be strong enough …
We’re roughly a week away from Halloween and I still can’t decide what I’m gonna be! First I thought about dressing myself up as a homeless person referring to myself as a “link beggar”. My second idea was to alternate between wearing a white hat and black hat all day depending on my mood…yup, not …
Recently, I have been hearing complaints about having websites drop out of rankings (or at least get bumped down a bit) for one particular keyword phrase, but not others. The assumption is likely that it is a penalty based on un-natural linking activity for that keyword phrase. If this is happening, how can you prevent …
Blogging is exciting as each great published piece brings you new listeners and builds your community. But is it all about new posts? Is there any way to leverage the power of already written and published content – can it be used to build and strengthen your online presence? Yes, this can be done, and …
Sometimes your link building efforts produce absolutely nothing at all of value. Sometimes you conduct the exact same research and use the exact same methods that have always worked for you, but they aren’t working right now. What do you do? My link builders will occasionally run into stumbling blocks, even the most experienced and …
Guest blogging has been around for quite some time: plenty of blogs have been inviting contributions from outside for ages. On the other hand, it has always been a great way to expose your brand to a wide audience and win new followers and contacts via providing great content. The win-win concept behind guest blogging …
