More and more small businesses working in a “local” market are waking up to the realities and need for Search Engine Optimization. However, in talking with many of these owners, they are concerned with the importance and on-going nature of link building, and the lack of financial and human resources needed to carry out link building […]
Industry veteran Michael Gray weighs in on a recent controversy on SEJ: Can bad backlinks be used to hurt a website?
The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues. In the SEO community, we have a similar mythical monster lurking, and it’s called “inbound links from bad sites can earn your site a Google penalty.” Let’s put this myth […]
Guest blogging is all the buzz these days and there’s hardly a day you’ll logon to your Facebook account or Twitter stream without seeing a link to an article about guest blogging. There’s no doubt that guest blogging is an effective way to market a website, but out of the many reasons people write guest […]
Avowed code poet Joe Hall shows 5 ways that you can build to-die-for links while giving your community a healthy boost.
Linking: Best practices in link reclamation
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links. I’m not 100% sure that last one is actually from Ecclesiastes, but it should be in the Book of SEO. Link building is a perpetual pursuit for websites, but […]
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such a multi-author, multi-topic resource as SEJ). Naturally, if you want to get the maximum benefit from guest blogging, you will need to give back. This post is about the most […]
As this is a search business column, I thought I would move this month’s post to the furthest end of the search spectrum with a post on linkbait. It’s one of the areas of SEO where there’s sometimes a reluctance to fully commit by clients, primarily due to it being a speculative activity. In my […]
Note from Editor: Please treat anything associated with “black hat” with caution :) So you are intrigued by black hat SEO, just to scared to try it? Good, the only thing you will experience is pain. But, there is another way to get black hat SEO to benefit your site while protecting it from the […]