The outlook on linkbuilding is ever changing along with do’s and don’ts. SEJ keeps you up to speed on the latest practices on blogger outreach, content marketing and how to deal with Penguin updates.
A few days ago I came across a post at Search Engine Roundtable that features the Google’s thought on link building through comment spamming, the post ended up with the final words of Matt Cutts on how Google treat nofollow attribute: “Let’s be absolutely clear about this: Links that use the rel=nofollow microformat do not …
Every serious online business during its development reaches the line when it becomes essential to clearly realize the market’s structure, see and feel your competitors, have a gust of the dynamics of demands of your potential customers. In the current report I would like to concentrate on such an interesting moment as market research, as …
Creating great link bait is something of an art. Everyone wants to originate that one great piece that goes as a viral as the plague. But the key to making any attempt at link bait successful is in the planning stages. That’s why when the creative wind is blowing it’s time to nail up the …
It all about feeding the Beast! If there’s one topic that is as alive today as it was in year past, it’s paid links. Are paid links bad? What are the ethics? Are they worth it? On and on. But I rarely hear talk some of the more important aspects when looking at them from …
A common tactic in link building is to try and maximize what you already have. Occasionally this takes the form of contacting webmasters who currently link to you and asking for improvements in link targets and anchor text. Instead of focusing on that, I’d like to examine how you can maximize your existing content (for …
Every webmaster knows that you need a lot of links pointing to your website in order to get some traffic. Some of it comes directly through the links, and some results from improved search engine rankings. There are literally dozens of ways to find and negotiate new links to your website. Unfortunately, not all of …
Virtually every webmaster and content developer envisions creating stellar linkage on their site that will drive traffic and improve their site’s rankings. Although it is not a difficult task, it does require practical functionality from the site’s perspective and comprehensive usability by the reader in order for the site to be successful. It would be …
Link building is something that every web site owner must fit into their Internet marketing plan. It is essential because it is the backbone for getting your web site to rank high in the search engines. There are a ton of different routes that you can go with your link building plan, but whatever the …
Do you copy-paste links a lot? Most of our readers are most likely to. This post offers a few useful FireFox addons that will let you copy links from the web easier and faster. Enjoy! 1. Copy Links Copy Links addon allows to quickly copy all or selected URLs with anchors to clipboard: A very …
In 2008 I wrote about the importance of link placement when building links. There are still a lot of SEOs out there that want templated (e.g. blogroll, footer) links over inline contextual ones. This is fine if you are striking a balance in a natural link profile or looking at the link as an advertising …
