In late 2012, Internet marketing tools platform Raven Tools raised eyebrows in the SEO world when the company’s CEO announced that Raven would remove “all unauthorized Google data” – or data obtained through scraping Google against its terms of service – from its platform, including its rank tracking service and data from third-party provider SEMRush. …

Michelle Stinson Ross

Gary Henderson is the Founder and CEO of Interactivity Marketing. He has spent the last 11 years managing digital marketing in various capacities. He has worked with large brands such as Ford Motor Company, AT&T, and many major hotel chains. He has also done work for celebrities such as Christina Aguilera, Jeff Foxworthy, and Carrot …

Michelle Stinson Ross

Ekaterina Walter is a social innovator at Intel. A recognized business and marketing thought leader , she is a speaker and a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media …

Phil Butler

In Geno Prussakov’s most recent book, “Affiliate Program Management: An Hour a Day”, the author speaks authoritatively on affiliate marketing management, from planning to optimizing results. Prussakov was kind enough to enter the following discussion on intersecting marketing issues.  One of the world’s most respected authorities on digital marketing, Geno Prussakov is an author, affiliate …

Michelle Stinson Ross

Recently I had the pleasure to talk with Danny Sullivan, editor-in-chief of Search Engine Land, about Search Marketing Expo. Danny serves as Third Door Media’s chief content officer, which owns Search Engine Land and the SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle and microblogs on Twitter: @dannysullivan. SEJ: Let’s start off with a little background.  …