Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do […]
AddThis, the largest social infrastructure and data platform on the open web, has determined the “Social Sharing Trends […]
One of the many conversations I always hear at social media conferences, or within social media marketing discussions, is the […]
Our Internet has come a long way over the last decade. Creating a website, blog, online community, or […]
If you scour the pages of marketing sites around the web there’s one recurrent theme, strategy that is, that seems […]
While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.
Mobile Internet usage has increased rapidly largely due to more advanced mobile phones with better functionality and greater […]
Ever increasingly your customers, everyone’s customers are spending more and more of their time online, and on the […]
Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to […]
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to […]
Back in August of this year, Real officially launched their RealPlayer app for Android . As part of […]
I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite as long as the old familiar barcode which is turning 60 this month. The original patent for what we know today as the modern barcode was granted on October 7th, 1952 to Norman Joseph Woodland and Bernard Silver, its inventors.
If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.
What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. […]
Multi-touch attribution models: These aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing, as […]
If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are at an impasse as to where to start? Blogging doesn’t have to be complicated, and thanks to Simply Business’ WordPress for small business it is downright simple. The following interactive road map is filled with articles, videos, and blog posts that take small business bloggers step-by-step though the creation process.
The children of today have been born and raised into a world of digital convenience like we’ve never seen before. Cars that drive themselves, GPS that allows you locate just about anything and even smart phones that are much more powerful than your dad’s first computer of the 80’s and 90’s. Is it any surprise that mobile devices are so popular on the playground?
Couponing is a win-win situation for both consumer businesses as consumers save money while sales are generated for businesses. The following infographic will help you to learn more about how QR Code Couponing works and how QR codes are revolutionizing the traditional couponing process.
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite products and/or services. And this is good… at least when consumers are giving out praises. But what about when they are not happy? Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service.
We all know content marketing is extremely important for an infinite amount of reasons, but do you know […]