Posting on social media sites such as Facebook, Google + and others isn’t rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available? There is if you want results! There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more.
When infographics rocketed onto the scene a couple of years ago, everyone was rushing to make one. Like every new SEO tactic, it was easy to score some quick wins. Yet, as with all successful marketing approaches, the market for infographics has become crowded. It takes more than just great design to have a real […]
Smartphone have come a long way, especially since 2011 was dubbed as the year of smartphones. It always amazes me how many people are on their smartphones during church, a movie, in classrooms, and etc. New mothers are tossing their smartphones and tablets off to quiet their fussy children. You’ve done it right? ;) My […]
Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a recent Pew study has shown that 15% of Internet users are now on Pinterest, making it the third most-popular social media site in the United States. Pinterest is now even making a localized effort in the United Kingdom. Some say that it is disrupting the social media landscape but is it influencing online purchase behavior as well?
Infographics. Some people argue that they’ve been overdone while others continue to see the value that they can offer in their niche. For those those aren’t familiar with infographics it’s the process of taking a complicated concept and simplifying it into a well design and laid out graphic. The SEO benefit is that at the bottom of the […]
There’s no doubt that Google’s algorithm is more complex — and volatile — than ever. The days where SEO was all about meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, and trust. If you’d like a bird’s eye view of […]
You’ve probably read a lot strategies teaching you how to craft the perfect landing page. Questions that usually come up include: “How do I optimize my landing page for top conversions?”; “What mix of content and UI ingredients should I apply to make the page perform best?”. Today I’d like you to look beyond that. […]
Social media has grown exponentially in its relatively short existence, fashioning a culture of open dialogue that gives users and brands the ability to spread their message to the masses with little effort. However, even with the massive leaps in social media, sharing emotion in real-time has been nearly impossible – that is until now. […]
As the pace of content creation increases, our attention spans seem to be decreasing. This is requiring creators to adapt and consider ways in which people can consume content in a timely manner. The result is a movement towards highly visual content. While you may not have the resources to hire a designer or visual […]
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various countries are represented as they developed new methods to get information across to their audiences and helped pave the way for more development in the advertising, and promotional realm. Also featured is what future possibilities might be for the next generation of advertising.