With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on  the details of the execution itself. Besides knowing what kind of content works best, the question comes up of how to get more likes, shares and even comments. In other words, how does one go about getting the most interaction on …

Liliana Steffens

We so often hear how “powerful” our Internet is, how social media is altering the face of communication, but just how “powerful” is “powerful”? A billion internet people, billions of scraps of information shared, Tweeted headline news even before the headline news, citizen journalists, all the now familiar terms come together to reveal the world’s …

Liliana Steffens

Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. What’s the difference between this kind of marketing or that? Is PR part of advertising or marketing, or vice versa? What is traditional public relations versus content PR? A recent infographic by Calysto Communications illustrates the differentiation …

Liliana Steffens

AddThis, the largest social infrastructure and data platform on the open web, has determined the “Social Sharing Trends of 2012” by measuring the sharing habits of more than 1.3 billion people a month,  across 14 million domains and 300+ services. This year, the Presidential Election, London Olympics, Superstorm Sandy, and YouTube launching instantaneous pop stars …

While the holidays are typically a time where we slow down, relax a bit, and spend more time with family and friends, it is also a time when consumers are looking for great deals in their gift buying. Long before the masses hit the malls and online stores, smart marketers have their eyes on the shopping trends of the season that will determine the direction of their marketing efforts.