Michelle Stinson Ross

Of the major brands pulling out the big bucks for air time during the Super Bowl, who had the most potential to come out a big social media winner?  Prior to the game, SHIFT marketing put several brands head to head tournament style to determine which brand had the best social following. Tech brands like …

Michelle Stinson Ross

Is your business providing the most responsive customer service possible?  Consumers are making decisions every day based on social media interactions.  Social platforms like Facebook and Twitter aren’t just for brand exposure and marketing.  These two-way communication tools are becoming the option of choice for customers who have issues or questions. This infographic, produced by …

As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the Internet itself. However, many have already forgotten the large social media players of the past that have utterly failed. It doesn’t seem that long ago when names like MySpace, Friendster, and even Digg were all the rage. These monster social media sites had their “time in the spotlight” but now they are long forgotten, slowly dying or even worse, drifting along with little to no growth.

With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and ultimately in learning from others, who to follow? Let’s face facts: there is a lot of information out there and sadly, some of it is not good. That’s why it is vitally important to make sure you are listening to those who know their stuff, those who have years of experience, those who have been in the trenches.

Liliana Steffens

We so often hear how “powerful” our Internet is, how social media is altering the face of communication, but just how “powerful” is “powerful”? A billion internet people, billions of scraps of information shared, Tweeted headline news even before the headline news, citizen journalists, all the now familiar terms come together to reveal the world’s …