Back in August of this year, Real officially launched their RealPlayer app for Android . As part of the development process for the video application, research revealed some interesting information on how people are currently using their cell phones and mobile devices. Not only are people watching more television shows and news on their mobile […]
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit that I’m guilty tossing this particular piece of marketing terminology around all too frequently, as I’ve mentioned it recently on my own site, for articles on my company blog, and […]
Although social media can be used to leverage a brand, it is still originally designed for Internet users to connect with one another. And what’s the best way to build and establish a network with your social media friends? Of course, great content! However, you should know where and how to find a great content […]
A recent survey of more than 1,300 digital marketing professionals finds that 64 percent of them agree that content marketing is emerging as a discipline of its own. This finding is part of Econsultancy’s first Content Marketing Survey Report, produced in association with Outbrain. Digital marketing professionals seem to be in agreement that content is becoming increasingly more important as […]
I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite as long as the old familiar barcode which is turning 60 this month. The original patent for what we know today as the modern barcode was granted on October 7th, 1952 to Norman Joseph Woodland and Bernard Silver, its inventors.
If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.
Are you tired of spending lots of time and money writing blog posts day in and day out to ensure you have fresh, quality content on your website? If so, it may be time to consider a user-generated content strategy. What Is User-Generated Content? First off, let’s define user-generated content (UGC) and why it’s useful: […]
The pressure of the SEO competition and the new rules of marketing, which turned up in the new information era, have changed the rules of electronic retailing. Companies and organisations are increasingly struggling to invent new ways in order to attract buyers through inbound marketing strategies. We are talking about content marketing that, together with […]
What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. And, as Google’s link warnings wouldn’t stop, some people decide to demolish backlinks to their site or even dispose of the “bad” site altogether. However, radical action only means that one doesn’t have the expertise to do a […]
Multi-touch attribution models: These aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing, as inbound marketers now have the tools available to measure ROI properly without investing too much time or resources. For example, free tools like Google Analytics’ Multi-Channel Funnels feature make it quick and easy to implement attribution modeling […]